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Articles by Helge Hoibraaten

News production with an IP workflow

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Broadcast workflow used to be all about tapes. Shooting on tapes, putting tapes into machines, copying from one tape to another, using very expensive gear and costly workflows, with scarce resources and high skill levels. But as broadcast technology evolved tape was mostly replaced by hard drives, and the revolution in editing made it possible to w...

Submitted by Helge Hoibraaten

Published 22 July 2016

Ensuring online video revenue in the face of piracy

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by Helge HoibraatenIssue 80 - August 2013 When it comes to distributing video online, broadcasters and other content distributors have seen a substantial viewing time amongst certain demographics move from traditional channels to piracy. Numerous debaters have tried to give a definite answer to whether this hurt sales and current business models, o...

Submitted by Helge Hoibraaten

Published 01 September 2013

Creating a feature-rich subscriber-based OTT entertainmen...

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TV Everywhere has become a way of life in the Nordic market, where every major broadcaster has succeeded in taking its services over the top and into the online video space. One of those broadcasters – pan-Nordic pay-TV channel provider C More Entertainment – has offered Web TV services for years through its online video portal. Competition for vie...

Submitted by Helge Hoibraaten

Published 01 May 2013