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Filtered Tag: mam (34 results)

Solving Rigorous Digital Workflow Challenges

Headquartered in New Zealand, The Rebel Fleet offers digital workflow services to top film and television production companies. Clients address broad creative needs and retain total image control across multiple shooting units with fast turnarounds. Recent projects include The Meg, Adrift, Ash vs Evil Dead, and The Shannara Chronicles. The company...

Submitted by Michael Urban
Published 03 November 2019

Getting started with IMF

i Why is the Interoperable Master Format still exciting? Content is still King, but only if you can get it out to the consumer. I have just had the privilege of doing a live episode of Bruce\'s Shorts at the EBU IMF Workshop in Geneva. It was a privilege because I was able to talk about real world issues in making IMF compositions rather than talki...

Submitted by Bruce Devlin - new
Published 07 September 2017

The challenges of media workflow automation

i The media workflow challenge has never been more complex, and it\'s growing. In response exploding consumer demand for high-quality, engaging programming, media operations are under the gun to create content and deliver it to an ever-growing range of platforms and devices. Managing video assets - that is finding them, accessing them, and using th...

Submitted by Dave Clark
Published 07 September 2017

The UPs and Downs At NAB with Mr MXF

i "Nothing is finer than the pictures on that monitor", said my colleague as we stood in front of the enormous Sony LED screen showing super bright, super wide HDR pictures that were beautifully shot and carefully presented. The English language, however, can be confusing because when I returned from NAB and showed my wife the photos that I took, s...

Submitted by Bruce Devlin - new
Published 01 August 2017

New workflows floating on the horizon

The way in which we consume content has fundamentally changed. We want to watch what we want, when we want, where we want and how we want, and we want to find programmes quickly, preferably in HD or increasingly UHD. Content is king and in order to satisfy consumer requirements it is essential media companies can locate their material quickly and e...

Submitted by Lee Sheppard - new
Published 04 April 2017

6 Misapprehensions of MAM

Implementing a media management system is considered to be a risky business. The perceived complexity, upheaval and perception of failure can be so daunting that the risk may seem to outweigh the reward. But, like so many business technologies, MAM have been transformed in recent years and it\'s time to debunk some common MAM myths. Perception: MAM...

Submitted by Julian Wright
Published 15 February 2017

Assets in the air

People everywhere are talking about "the cloud", as if it is somehow something (1) new and (2) intrinsically exciting. It really is neither of those things. In the IT world, software as a service (SaaS) has been around since the 1960\'s when organisations bought the use of mainframe software on a time-sharing basis. The important part of SaaS is th...

Submitted by Paul Wilkins
Published 15 February 2017

Small post houses delivering a big service

In today\'s fast-paced world of video production, the importance of a well-organized, responsive media asset management system cannot be overstated. After all, time is money, and the more quickly people can find and retrieve the exact content they need, the more quickly they can complete their video projects ¦ and capitalize on the content. This no...

Submitted by Jack Wenzinger
Published 15 February 2017

Challenges for MAM with varying production types

Many media asset management platforms are designed to handle the immense number of assets needed for today\'s fast-moving, content-heavy productions. Since every production is unique, each has its own set of asset management requirements and workflow needs. While the unique workflows vary, a common necessity for an easy-to-use interface with the ab...

Submitted by Jonathan Aroesty
Published 15 February 2017

MAM needs to adapt or die

The media landscape has shifted dramatically over recent years. Content providers are under increasing pressure to deliver compelling content to multiple platforms. Also, the production and distribution of video is no longer limited to traditional broadcasters, which face rising competition from a range of media providers. We are also seeing a mass...

Submitted by Tim Child
Published 15 February 2017

Television is dead, long live television

After decades of operating within the same fundamental model, the walls around our world - what was the broadcast world, or "vertical", in marketing terms - are crumbling. NAB 2016 clearly showed this and IBC 2016 took it one step further: momentum is strengthening as we push towards an IP future. The TVB2020 conference earlier this year also refle...

Submitted by Ephraim Barrett
Published 07 December 2016

The true benefits of the media factory ideal

As an industry we know that to be successful in the new multi-platform, multi-format environment there are hurdles that broadcasters and other content owners must overcome. These include: the introduction of non-linear offerings, which require different services to be managed in parallel; the reduction of revenues from conventional linear channels,...

Submitted by Julian Fernandez-Campon
Published 22 July 2016

The modern day media manager

As industry trends move towards all file-based workflows from production to post production, there are several concepts and traditional industry practices that need to be modified and adapted for the transition. This spans throughout the entire production process in order to ensure that all deliverables are being recorded, edited and stored within...

Submitted by Jonathan Aroesty
Published 22 July 2016

Do you have a MAM solution

One of the top questions I get asked at trade shows is, "Do you have a MAM solution?"Well, yes. Of course. It's what we do; but thank you for asking. What you should be asking is, "What differentiates your MAM solution from the rest of the MAM pack?"Now we have something to talk about. For a lot of MAM solutions out there, workflows are designed -...

Submitted by Paul Wilkins
Published 22 July 2016

Meeting the Challenges of Media Assett Management

It's been 20 years since Microsoft founder Bill Gates uttered the words "content is king,\" and never has that statement been more true in media production environments. And yet, ask producers in any high-pressure broadcast operation to name their biggest challenges, and you can bet that managing video assets - finding them, accessing them, and usi...

Submitted by Dave Clack
Published 14 June 2016