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EditShare hits the back of the net for french football gi...

by James RichingsIssue 80 - August 2013 Three times winners of Ligue 1, Frances highest football division, LOSC Lille is one of the premier professional sporting clubs in the country and have a sizeable following drawn from across Northern France. Live home games are broadcast for national TV and the club creates content for its own in-house televi...

Submitted by James Richings
Published 01 September 2013

The evolving art of sports television

Given the choice of watching a major live event on site or via television, most people would opt for the real thing. Sure, you have to get to the venue, perhaps queue to buy a ticket, find your seat or maybe stand for hours. If it is a football match, the audience in front will probably stand up for a better view of each goal, completely blocking y...

Submitted by Bob Pank#
Published 01 April 2012

The premiership and conference leagues of online video

In a digital age where football clubs stand on multiple platforms, it’s the tribal ideologies and camaraderie that tie fan communities and club media together. But although personality and branding is key, so is the technology and functionality that powers the media content globally. Manchester United were ranked 6th most recognisable brand in a wo...

Submitted by Bob Pank#
Published 01 April 2012

Hows that

A few days ago I umpired a cricket match. It was a very pleasant afternoon, marred only slightly by the almost continual drizzle, but it was August in southern England. The game was held at a lovely village cricket club, and so my fellow umpire and I did not have the benefit of replays or other technology. To be honest, I think they would have been...

Submitted by Bob Pank#
Published 01 October 2010

How to create and brand a live TV experience online

Late last year, Pixel Power worked closely with the Perform Group to brand the first ever live England football match online, a landmark event. Before we discuss that in detail, there is a wider question to answer: what do we mean by “branding”? Branding is fundamentally how you differentiate your channel; how you make it stand out in the crowd and...

Submitted by Bob Pank#
Published 01 July 2010