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Articles by Oliver Botti

The Business Case for Hybrid TV and AI

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Video on demand (VOD) and OTT live services have come a long way since their introduction and, rather than solely competing with traditional broadcasting, they are becoming more important than ever in helping to keep broadcast TV networks popular, in particular when combining TV broadcasting with online TV into Hybrid TV models, thanks to convergen...

Submitted by Oliver Botti

Published 26 March 2020

Monetizing OTT

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i Competition in the TV arena is hotting-up for traditional broadcasters with even ESPN, a strong-hold of sports TV, seeing a reduction in subscriptions with the number of American homes paying to get the service declining by more than 12m since 2011. With Mintel reporting that the subscription video streaming market in the UK is due to exceed reve...

Submitted by Oliver Botti

Published 07 September 2017