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Articles by Kevin Usher

Media asset management: the key to business success

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by Kevin Usher Issue 109 - January 2016 Media asset management: the key to business success By Kevin UsherIn todays media environment enterprises are under intense pressure to improve content monetization and maximize operational efficiency. Theyre expected to do moreto create more content for more platforms and deliver it to more peopleso they hav...

Submitted by Kevin Usher

Published 21 January 2016

The business case for media asset management

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by Kevin Usher Issue 103 - July 2015 You could argue that, so far, there have been two stages of commercial justification for asset management systems in broadcasting. First, it was a necessary evil: if broadcasters, production companies and other media organizations wanted to store content as filesat least some of the timethey needed a means of fi...

Submitted by Kevin Usher

Published 01 August 2015