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Articles by Rino Petricola

Seamless and automated online publishing

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by Rino Petricola Issue 91 - July 2014 In todays anywhere/anytime/any screen media environment, companies and advertisers have an unprecedented opportunity to connect with audiences. Consumers appetite for Internet-enabled gadgets and devices is showing no signs of abating, driven by improvements in encoding technology and bandwidth infrastructure....

Submitted by Rino Petricola

Published 01 August 2014

Ask the experts: What is MAM?

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by Rino Petricola Issue 85 - January 2014 Media asset management: what exactly is it?While the precise definition varies from person to person, a common description tends to emerge. Media asset management (MAM) is a solution that allows media content including audio, video, and graphics to be ingested, annotated, cataloged, managed, protected, sear...

Submitted by Rino Petricola

Published 01 February 2014