Switch Media Continues to Grow European Offering as Part of Global Expansion

Date: 01/04/2019
Switch Media Continues to Grow European Offering as Part of Global Expansion

To bolster its continued growth in the European market, two experienced international broadcast and digital media executives have joined one of the fastest growing video technology businesses, Switch Media.

For Switch Media, key appointments of Märta Rydbeck as its Managing Director and Tomas Weber as its Technical Director for Europe, Middle East and Africa (EMEA) will add further experience to the company’s global leadership team and assist it to deliver on a strategy to drive continued growth and industry disruption.

Switch Media, which was founded in Australia in 2007 as a home office start up, has since grown into a leader in video technology with more than 100 staff across APAC, Europe, Africa and North America and a significant year on year revenue growth since inception.

Chief Executive Officer of Switch Media, Mark Johns says “Switch Media’s track record of building high-quality video solutions for over a decade has helped revolutionise streaming and aided content owners to provide a quality experience and, as a result, better monetise their offering.”

“Marta’s expertise around video workflows and the digital transformation of the broadcast space, combined with Tomas’s intrinsic understanding of media asset management and software solutions, will assist with the continued delivery of innovative products, like our newly launched product suite MediaHQ,” adds Johns.

Rydbeck, who has held several senior director positions across Eurosport, Bonnier Broadcasting, Ericsson/Red Bee Media and SDI Media, brings over 20 years’ experience in the media and technology industry to Switch Media.

“The global broadcast industry is evolving at a rapid rate requiring broadcasters to be more agile and adaptable. Switch Media’s product suite MediaHQ addresses these needs with its flexible components and powerful workflow engine.” explains Rydbeck.

“My background is long and extensive in the broadcast-space, and I look forward to driving Switch Media’s reputation of products, that not only answer industry needs but leapfrog competitors to set new industry benchmarks, in the EMEA region.”

Weber’s appointment with Switch Media as Technical Director follows the company’s acquisition of Mediasmiths AB, of which he was a founder. With an extensive technical background, Weber draws on 15 years in the media space with clients from across the world and in roles ranging from software development to implementation, solutions architecture and media software product design.

"The needs of the industry are ever changing, and OTT is no exception. As the technology and market continues to evolve, online video has moved from being an afterthought into a core priority for many media businesses. Although this transformation happened years ago, the technology used is yet to catch up in some instances.” says Weber.

“I'm thrilled to be working with Switch Media to help bring MediaHQ and its multi-award-winning video capabilities to content owners who are ready to take their video workflow and delivery to the next level."

Johns concludes, “It’s a really exciting time in the industry, particularly in Europe, with the region well and truly on the brink of rapid growth, with Western Europe OTT revenue predicted to hit more than $23 billion by 2023.”

“As the global evolution of video technologies continues and shows no signs of slowing down, Marta and Tomas’ long-held knowledge of broadcast and OTT streaming technologies within the European market will ensure that Switch Media is well placed to continue to grow our slice of the video technology pie.”



Tags: Online video | MediaHQ | online video solutions | workflow engine | content distribution | online content distributiontailored workflow | media management | video workflow | NAB 2019 | NAB 2019
Submitted by Kate Ford (Jump PR Ltd)
View author's directory page

Related Interviews
  • Global content distribution from Dejero at NAB 2019

    Global content distribution from Dejero at NAB 2019

  • Cloud Media Management with Medway from Marquis Broadcast at IBC 2017

    Cloud Media Management with Medway from Marquis Broadcast at IBC 2017

  • New CEO and news update from TMD at NAB 2017

    New CEO and news update from TMD at NAB 2017

  • Ross Video at BVE 2014

    Ross Video at BVE 2014

  • Broadway Systems at NAB 2012

    Broadway Systems at NAB 2012

  • Robotic bulk ingest of DigiBeta media explained with Spot and Spin at NAB 2019

    Robotic bulk ingest of DigiBeta media explained with Spot and Spin at NAB 2019

  • SmallHD shows the Cine 7 monitor with camera control and integrated Teradek Bolt at NAB 2019

    SmallHD shows the Cine 7 monitor with camera control and integrated Teradek Bolt at NAB 2019

  • 2110 with the QX Platform from Phabrix at NAB 2019

    2110 with the QX Platform from Phabrix at NAB 2019

  • KVM over IP Matrix from Guntermann and Drunck at NAB 2019

    KVM over IP Matrix from Guntermann and Drunck at NAB 2019

  • VITEC EZ TV IPTV and Digital Signage Platform at NAB 2019

    VITEC EZ TV IPTV and Digital Signage Platform at NAB 2019

  • ChyronHego Prime Broadcast Graphics at NAB 2019

    ChyronHego Prime Broadcast Graphics at NAB 2019

  • ChyronHego Live Assist Panels shown at NAB 2019

    ChyronHego Live Assist Panels shown at NAB 2019

  • Sony HXR-MC88 palm-sized camcorder shown plus UWP series wireless transmission at NAB 2019

    Sony HXR-MC88 palm-sized camcorder shown plus UWP series wireless transmission at NAB 2019

  • TSL Products acquire DNF Controls plus TSL SAM-Q SDI Audio Monitor NAB 2019

    TSL Products acquire DNF Controls plus TSL SAM-Q SDI Audio Monitor NAB 2019

  • SMPTE 2110, UHD and HDR solutions from Phabrix at NAB 2019

    SMPTE 2110, UHD and HDR solutions from Phabrix at NAB 2019

  • Xytech MediaPulse Version 9 at NAB 2019

    Xytech MediaPulse Version 9 at NAB 2019

  • 2110 end to end prompting system from CueScript at NAB 2019

    2110 end to end prompting system from CueScript at NAB 2019

  • 170fps 10bit 8k decode shown by Cinegy at NAB 2019

    170fps 10bit 8k decode shown by Cinegy at NAB 2019

  • Apantac Mi-16 UHD Multiviewer at NAB 2019

    Apantac Mi-16 UHD Multiviewer at NAB 2019

  • Apantac UHD 4k Multiviewer at NAB 2019

    Apantac UHD 4k Multiviewer at NAB 2019

  • Apantac KVM and Multiviewer with OpenGear at NAB 2019

    Apantac KVM and Multiviewer with OpenGear at NAB 2019

  • Ki Pro GO - Multi-Channel H.264 Recorder from AJA at NAB 2019

    Ki Pro GO - Multi-Channel H.264 Recorder from AJA at NAB 2019

  • 3D Storm show the new NDI to HDMI decoder at NAB 2019

    3D Storm show the new NDI to HDMI decoder at NAB 2019

  • Ross Video launch the Furio Sky Dolly at NAB 2019

    Ross Video launch the Furio Sky Dolly at NAB 2019

  • Wireless 4k transmission from BOXX TV at NAB 2019

    Wireless 4k transmission from BOXX TV at NAB 2019

  • Boxx TV Wireless 4K Sub-Frame Breakthrough at NAB 2019

    Boxx TV Wireless 4K Sub-Frame Breakthrough at NAB 2019

  • ADDERLink Infinity 4000 4k KVM at NAB 2019

    ADDERLink Infinity 4000 4k KVM at NAB 2019

  • Bebob V-Mount Batteries at NAB 2019

    Bebob V-Mount Batteries at NAB 2019

  • Dejero CuePoint return feed server at NAB 2019

    Dejero CuePoint return feed server at NAB 2019

  • Blackmagic ATEM Constellation 8k at NAB 2019

    Blackmagic ATEM Constellation 8k at NAB 2019

  • Blackmagic DaVinci Resolve 16 at NAB 2019

    Blackmagic DaVinci Resolve 16 at NAB 2019

  • K-tek Stingray range shown at NAB 2019

    K-tek Stingray range shown at NAB 2019

  • DoP Choice show the latest lighting solutions at NAB 2019

    DoP Choice show the latest lighting solutions at NAB 2019

  • Area 48 Colour from BBandS Lighting plus more announcements at NAB 2019

    Area 48 Colour from BBandS Lighting plus more announcements at NAB 2019

  • New products from Wooden Camera at NAB 2019

    New products from Wooden Camera at NAB 2019

  • Vislink Technologies at NAB 2019

    Vislink Technologies at NAB 2019

  • Tiffen filters and Steadicam S at NAB 2019

    Tiffen filters and Steadicam S at NAB 2019

  • Mac Mini support from Sonnet Technologies at NAB 2019

    Mac Mini support from Sonnet Technologies at NAB 2019

  • GPU acceleration from Sonnet Technologies with Adobe support at NAB 2019

    GPU acceleration from Sonnet Technologies with Adobe support at NAB 2019

  • Mediaproxy LogServer for compliance monitoring and analysis at NAB 2019

    Mediaproxy LogServer for compliance monitoring and analysis at NAB 2019

  • Compact 4k Cameras CE420-CS, CV506 and CV503 from Marshall at NAB 2019

    Compact 4k Cameras CE420-CS, CV506 and CV503 from Marshall at NAB 2019

  • Lynx Technik Evie 4k HDR to SDR Conversion at NAB 2019

    Lynx Technik Evie 4k HDR to SDR Conversion at NAB 2019

  • Light Bridge reflector system at NAB 2019

    Light Bridge reflector system at NAB 2019

  • Teradek RT wireless CTRL.3 camera control shown at NAB 2019

    Teradek RT wireless CTRL.3 camera control shown at NAB 2019

  • Schneider Optics showing the first full spectrum neutral density grad filter at NAB 2019

    Schneider Optics showing the first full spectrum neutral density grad filter at NAB 2019

  • Enhanced Environments from PRG at NAB 2019

    Enhanced Environments from PRG at NAB 2019

  • KitPlus Introduces NAB 2019

    KitPlus Introduces NAB 2019

  • AES3 to Dante / AES67 converters from Glensound at NAB 2019

    AES3 to Dante / AES67 converters from Glensound at NAB 2019

  • Glensound Express IP Mini at NAB 2019

    Glensound Express IP Mini at NAB 2019

  • Broadcast Bionics show the Bionics Talkshow and Bionic Director at NAB 2019

    Broadcast Bionics show the Bionics Talkshow and Bionic Director at NAB 2019

  • Calrec Apollo IP Console at NAB 2019

    Calrec Apollo IP Console at NAB 2019

  • Teradek demonstrates the Bolt 4K Wireless Video System at NAB2019

    Teradek demonstrates the Bolt 4K Wireless Video System at NAB2019


Related Shows
  • Media Management discussed at BVE

    Media Management discussed at BVE


Related Articles
  • NAB 2019 Highlights

    NAB 2019 Highlights

  • What is the future of media creation, salaries and content distribution across all sectors?

    What is the future of media creation, salaries and content distribution across all sectors?

  • Media Management in Final Cut Pro X

    Media Management in Final Cut Pro X

  • Manage and Monitor

    Manage and Monitor

  • Giving Content Distributors an Edge in Quality and Compliance

    Giving Content Distributors an Edge in Quality and Compliance

  • Assuring loudness compliance for international content distribution

    Assuring loudness compliance for international content distribution

  • Ensuring online video revenue in the face of piracy

    Ensuring online video revenue in the face of piracy

  • Creating a feature-rich subscriber-based OTT entertainment service

    Creating a feature-rich subscriber-based OTT entertainment service

  • The premiership and conference leagues of online video

    The premiership and conference leagues of online video

  • Finding the right online video solution

    Finding the right online video solution

  • HD Video on your website

    HD Video on your website

  • Game, Set and Media Management

    Game, Set and Media Management

  • Eye to Eye File-based content distribution 2009

    Eye to Eye File-based content distribution 2009


News
Insight TV Launches on Delta Fiber Netherlands Delta and Caiway Networks Posted: 16/07/2019
Insight TV Launches on Delta Fiber Netherlands and rsquo; Delta and Caiway Networks

Insight TV, global content creator, channel and distributor has signed a distribution deal with Dutch telecoms operator Delta Fiber, which will see Insight TV launch on its Delta and Caiway networks. Delta and Caiway subscribers across the Netherlands will be able to enjoy Insight TV’s portfolio of popular shows and series in HD, 24/7 from 17th June.

Tags: UHD | Ultra High Definition | 4K | SVOD | VOD | OTT | HDR | High Dynamic Range | Content | Media | Sport | Extreme Sports | Adventure | Lifestyle | Greece | Cyprus | Nova
Submitted by Jump PR Ltd
More from this author
Introducing Shutterstock Elements, Thousands of Cinema-Grade Video Effects for Filmmakers Posted: 16/07/2019
Introducing Shutterstock Elements, Thousands of Cinema-Grade Video Effects for Filmmakers

Shutterstock, a leading global technology company offering a creative platform for high-quality content, tools and services, today announced its new footage offering—Shutterstock Elements. Over 3,000 elements captured on cinema-grade cameras and lenses have been added to the site, including transitions, lens flares, VFX (visual effects), video kits, film overlays, HUD (head-up display) and UI (user interface) elements. Compatible with all major video editing programs, Elements also includes detailed tutorials on how to optimize effects.

Tags: #video #motion #VFX #HUD #UI
Submitted by Shutterstock
More from this author
GEMINI 2x1 LEDs SHINE DOWN ON THE 2019 WORLD CUP OF POOL, JUST COMPLETED IN THE U.K. Posted: 15/07/2019
GEMINI 2x1 LEDs SHINE DOWN ON THE 2019 WORLD CUP OF POOL, JUST COMPLETED IN THE U.K.

Litepanels' Gemini 2x1 Soft RGBWW panels lit the way for Austria to claim a second championship in the 2019 World Cup of Pool, broadcast live June 25-30 from Morningside Arena, Leicester, U.K. The Gemini 2x1 Soft LEDs represent a significant design shift for the tournament's lighting director, P-R Event Production Ltd., which has relied on florescent lighting for past World Cup of Pool productions.

Tags: GEMINI 2x1 Soft | LED | 2019 WORLD CUP OF POOL | RGBWW | Litepanels | Vitec Production Solutions
Submitted by Wall Street Communications
More from this author
Sonnet Announces Professional Dual-Slot RED MINI-MAG Thunderbolt 3 Card Reader Posted: 15/07/2019
Sonnet Announces Professional Dual-Slot RED MINI-MAG Thunderbolt 3 Card Reader

What's New:
Sonnet Technologies today announced the SF3™ Series – RED MINI-MAG® Pro Card Reader, the latest model in its expanding family of professional media readers. The SF3 Series – RED MINI-MAG Pro Card Reader features dual card slots and a 40Gbps Thunderbolt™ 3 interface. RED MINI-MAGs are the official SSD media for RED Digital Still and Motion Cameras.

Tags: Sonnet Techonologies | Professional Dual-Slot Card Reader | 40Gbps Thunderbolt 3 | SF3 Series | SSD media | RED MINI-MAG Pro Card Reader
Submitted by Wall Street Communications
More from this author
Cox Media Group Chooses Veritone for AI-Driven Advertising Analytics and Online Content Curation Posted: 15/07/2019
Cox Media Group Chooses Veritone for AI-Driven Advertising Analytics and Online Content Curation

Veritone, Inc. (Nasdaq: VERI), the creator of the world's first operating system for artificial intelligence, aiWARE™, today announced that Cox Media Group (CMG) has selected the aiWARE-powered Veritone Essentials suite of applications to use across its 60+ radio stations in 11 markets. CMG Radio is the latest major broadcast group to join leading broadcasters and thousands of stations in deploying Veritone's applications to streamline content curation and demonstrate ROI for advertisers.

Tags: Cox Media Group | Veritone | AI-Driven Advertising Analytics | Online Content Curation | CMG | aiWARE | Veritone Essentials
Submitted by Wall Street Communications
More from this author
Eugenio Menichella Joins Riedel Italy as System Consultant Posted: 15/07/2019
Eugenio Menichella Joins Riedel Italy as System Consultant

Riedel Communications today announced the appointment of Eugenio Menichella as system consultant for the company's Italian operation. Menichella brings more than 20 years of experience in technical and quality assurance management to his new role, including almost 13 years at EVS Italia SRL. He is based in Milan and reports to Giuseppe Angilello, Sales Manager for Italy.

Tags: Riedel Communications | Eugenio Menichella
Submitted by Wall Street Communications
More from this author
DVB Adds HDR Dynamic Mapping to Its Audiovisual Coding Specifications Posted: 15/07/2019
DVB Adds HDR Dynamic Mapping to Its Audiovisual Coding Specifications

DVB, an industry consortium that develops open interoperable technical specifications for the delivery of digital media and broadcast services, today announced a new revision to its specification for the use of video and audio coding in broadcast and broadband applications to include solutions for HDR Dynamic Mapping (DM). The solutions allow a receiver, such as a TV set, to adapt a High Dynamic Range video signal to the characteristics of the display. The revised specification was approved by the DVB Steering Board in Geneva on 3 July 2019.

Tags: DVB | HDR Dynamic Mapping | Audiovisual Coding Specifications | DM | open interoperable technical specifications | IBC2019 | IBC 2019 | IBC 2019
Submitted by 202 Communications
More from this author
A Bright and Beautiful Future for Farmton Abbey Posted: 15/07/2019
A Bright and Beautiful Future for Bristol and rsquo;s Farmton Abbey

After announcing the move from Whiteladies Road to Edgecumbe Hall this past November, The Farm worked with Scrub, the post-production department of HHB, to outfit their new facility. Now Farmton Abbey, as the site has been dubbed, is prepared to take on the growing regional production commissions for the latest audio formats.

Tags: HHB Communications | The Farm | Scrub
Submitted by Bubble Communications
More from this author
Matthews Free Style Rigging Kit Posted: 15/07/2019
Matthews Free Style Rigging Kit

Burbank, CA-based Matthews Studio Equipment helps grips, electricians, and filmmakers in general solve the problems of the day on every set. When it comes to rigging lights, they work with lighting manufacturers to ensure the right tools are available for every job. Partnering with lighting pioneers Kino Flo, Matthews developed the MK-FS48 FreeStyle Rigging Kit and accessories to increase creativity and mount-ability while on-set.

Tags: Free Style | M\'atthews | MK-FS48 | LED | spine rod | tunbes | grip | colour | c-stand | tube | IBC 2019 | IBC 2019
Submitted by Matthews Studio Equipment
More from this author
FilmLight brings in Matthieu Straub to strengthen its international colour workflow team Posted: 15/07/2019
FilmLight brings in Matthieu Straub to strengthen its international colour workflow team
Well-known French DIT and film workflow specialist, Matthieu Straub, has joined FilmLight. Based in Paris, he will provide technical advice and practical assistance to FilmLight clients in France and Benelux, as well as acting as the company’s voice in local key trade groups and with training partners in the production and post marketplaces.
Tags: FilmLight | Matthieu Straub | French | film workflow specialist | Paris | technical advice | digital imaging technician | Asterix | Be4Post | HDR | 4K | ADIT | colourist | team | Wolfgang Lempp | MKM Marcomms | MKM Marketing Communications
Submitted by MKM Marketing Communications
More from this author
Intinor Direkt encoders with Bifrost Reliable Transport enable Lagardere Sports Posted: 15/07/2019
Intinor Direkt encoders with Bifrost Reliable Transport enable Lagard and egrave;re Sports

Intinor Technology, Sweden’s leading developer of products and solutions for high quality video over IP networks, has announced the sale and implementation of its Direkt encoders to Lagardère Sports, a leading global sports marketing agency.

Tags: Intinor | Direkt | Bitforst Reliable Transport | IP networks | IP | Lagardere Sports | Direkt Link Encoders | streaming | Direkt Technology | routers | recievers
Submitted by Manor Marketing
More from this author
Amino acquires online video specialist 24i Posted: 15/07/2019
Amino acquires online video specialist 24i

Amino Communications, the global media and entertainment technology solutions provider, today announced that it has acquired the privately-held Amsterdam headquartered 24i, an industry leading provider of online video solutions and services.

Tags: Amino | 24i | TV | Video | UI | UK | Online
Submitted by Staff
More from this author
Mediaproxy incorporates Vidrovr search capability into LogServer Posted: 15/07/2019
Mediaproxy incorporates Vidrovr search capability into LogServer
Mediaproxy, the leading provider of software-based IP broadcast solutions, is expanding the capabilities of its LogServer IP-based logging, monitoring and analysis software through the integration of the Vidrovr enterprise video search platform. Using advanced machine learning techniques, this enables operators to find and check footage using a variety of tags, including people, text, audio and visual content.
Tags: Mediaproxy | Logserver | Vidrovr | Logging | Compliance | OTT | MachineLearning | Live Video | Video Monitoring | Enabled Media
Submitted by Page Melia PR
More from this author
The Art of Making the Useful Beautiful Brings Honour To DPA Microphones Posted: 15/07/2019
The Art of Making the Useful Beautiful Brings Honour To DPA Microphones
The world’s best designers gathered at the Aalto-Theatre in Essen, Germany on the night of Monday, July 8th, for the official presentation of the 2019 Red Dot Awards. Among them were DPA Microphones’ Project Lead Rune Møller and R&D Manager Ole Moesmann, who received this prestigious Award on behalf of the company for its ground-breaking 6066 Subminiature Headset Microphone, which is a winner in the Product Design category.
Tags: DPA Microphones | Red Dot Award | Rune Moller | 6066 Subminiature Headset Microphone | d:fine
Submitted by White Noise Public Relations Ltd
More from this author
Globecast IBC 2019 Preview Posted: 15/07/2019
Globecast IBC 2019 Preview

New at IBC this year is Globecast Managed Cloud Network (Globecast MCN). This is a response to pressures across the sports broadcasting market to be able to deliver specific/different feeds, cost-effectively, that affiliates can select, rather than having to deliver all feeds to all affiliates.

Tags: OTT | SSDAI | dynamic ad insertion. cloud | sport | internet | IBC 2019 | IBC 2019
Submitted by Jump PR
More from this author
Pages:   [1] 2 3 4 5 6 7 > >>