Newsmax Extends Relationship with 24i to Rapidly Launch Premium Subscription-based App

Author: KitPlus

Published: 16 April 2024

Newsmax Extends Relationship with 24i to Rapidly Launch Premium Subscription-based App

24i, the video streaming platform expert, today announced that its 24i Video Cloud for OTT service providers is powering the new Newsmax+ subscription service, which features breaking news and analysis with the latest on politics, finance, and health, plus its archive of documentaries, as seen on its popular cable channel, Newsmax. 24i’s streaming platform is streamlining the management of the direct-to-consumer premium app, from video storage and delivery to user experience management, while featuring a content-rich library with a personalized touch.

24i transformed the Newsmax app to offer the premium subscription experience for the main Newsmax channel and Newsmax2, its free streaming channel. The new app was available for download within weeks of its launch last November, rather than the months many apps take to develop. The 24i Video Cloud end-to-end video delivery platform and its robust partner ecosystem that includes pre-integrations with subscription management, analytics, and customer support significantly enhanced the go-to-market timelines for Newsmax.

“24i has continuously delivered on its promise of creating positive video experiences that help us stay highly competitive in a crowded streaming video space,” said Lokesh Tiwari, Chief Information Officer at Newsmax. “The company has proven its ability to easily enhance app features and scale without needing us to maintain in-house staff. Since launching late last year, Newsmax+ has attracted more than 225,000 paying subscribers. It’s easy to say that 24i has become an essential technology partner for Newsmax.”

24i Video Cloud features a modular set of components that delivers scalable and customizable OTT and Pay TV consumer offerings that can be modified in real time without the need for coding. It combines advanced content and metadata management, AI-powered personalization, and flexible business model APIs for an enhanced and more secure user experience, resulting in sustainable viewer stickiness. The Newsmax app with access to Newsmax+ is available on all major TV app stores and mobile devices.

“Our long-term collaboration with Newsmax is a testament to how we help streaming companies grow and extend their brand with direct-to-consumer revenue models,” said David Brown, CTO of 24i. “The interoperability of our streaming platform modules and easy-to-use APIs are key to speed deployment timelines while delivering a top-quality service that is simple to maintain.”

24i will demonstrate 24i Video Cloud for OTT and Pay TV service providers at the NAB Show 2024.

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