Avid to Demo Digital Nirvanas Metadata Automation Tool for Avid Ecosystem at IBC2023

Published: 16 September 2023

Avid to Demo Digital Nirvanas Metadata Automation Tool for Avid Ecosystem at IBC2023

Digital Nirvana, a provider of leading-edge media-monitoring and metadata generation services, today announced that during IBC2023, Avid® will demonstrate Digital Nirvana’s MetadataIQ metadata automation tool for news, sports, and entertainment customers relying on the Avid ecosystem. IBC2023 attendees are invited to the Avid stand (Hall 7, Stand 7.A59), where the Avid team will showcase how MetadataIQ transparently generates metadata within the Avid MediaCentral™ interface.

MetadataIQ applies Digital Nirvana’s AI and machine learning expertise to Avid workflows to auto-generate transcripts and video intelligence metadata on live and historical assets. The tool then time-indexes this metadata as markers along with the corresponding media assets within Avid MediaCentral. This automated process of metadata generation and integration allows Avid producers and editors to accelerate the identification, search, and retrieval of critical media assets while reducing the time, effort, and complexity of delivering finished content.

MetadataIQ is purpose-built to enhance media production efficiencies and the organization of media libraries. By bringing automatic, time-indexed transcripts into Avid as markers, MetadataIQ will make it possible for every user to easily search, navigate, and find content faster. Computer-vision-based metadata, such as OCR or face recognition, will help provide additional context on a specific search or topic. Logo identification metadata will give sales teams more accurate data on product visibility during programming. Topic-based segmentation and automatic title generation capabilities will help news broadcasters to easily identify all topics discussed within a raw news feed without having to watch/listen to the whole feed. Those capabilities can also automatically create chapter markers or episode synopses in podcasting or similar programming.

“Avid products are among the most used media production tools by the world’s broadcasters and production houses. MetadataIQ is built to work seamlessly with Avid’s MediaCentral production management and asset management workflows,” said Hiren Hindocha, CEO, Digital Nirvana. “Content producers using Avid products across news, sports, and entertainment will see how Digital Nirvana’s MetadataIQ AI solution works directly inside of Avid tools to speed up content creation, navigation, and time to air.”

Ray Thompson, senior director, partners and alliances, Avid, added, “Large media organizations relying on Avid solutions for news, sports, and entertainment production are counting on us to help them automate operations everywhere possible. Our new connection with Digital Nirvana harnesses the power of automation through AI to yield better creative team focus, production speed, and overall cost efficiency.”

More information about Digital Nirvana and its products and services is available at www.digital-nirvana.com.

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