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Filtered Tag: marketron (21 results)

Imagine Communications Acquires Marketron REV Sales Platf...


Imagine Communications, a leading provider of ad tech solutions for TV broadcast, has signed a definitive agreement to acquire the award-winning Marketron REV broadcast sales and order management platform. By integrating the powerful sales growth eng...

Submitted by MKM Marketing Communications
Published 16 January 2024

Marketron Webinar Covers Marketing Strategies for Driving...


WHAT: “Is Your Station’s Marketing in Need of TLC? Learn How to Market Strong to Drive New Business in ’23” — a webinar for broadcast TV and radio stationsWHEN: Nov. 29 at 2 p.m. ESTWHO: Presented by Bo Bandy, Marketron’s senior vice president of mar...

Submitted by Dundee Hills Group
Published 17 November 2022

Marketron Introduces Real-Time Avails and Automated Prior...


Marketron, the broadcast industry’s leading technology provider for more scalable, predictable, and reliable revenue, today announced that it has added new avails and priority rate card features to the Marketron REV sales growth platform for broadcas...

Submitted by Dundee Hills Group
Published 17 November 2022

Marketron Upgrades Marketron NXT to Enable Advertising fo...


Marketron has announced new capabilities in the Marketron NXT digital advertising platform. Marketron NXT now enables all broadcast and media companies to deliver digital advertising solutions to advertisers operating in industries that face restrict...

Submitted by Dundee Hills Group
Published 13 October 2022

Marketron Webinar Will Advise Broadcasters and HR Teams o...


WHAT: “Hiring Minds Want to Know: How to Create the Ad Mix for Recruitment Success,” a Marketron webinar for employersWHEN: Oct. 20 at 2 p.m. EDTWHO: Presented by Jeff Ulrich, director of sales enablement services, Marketron; Erica Dreyer, director o...

Submitted by Dundee Hills Group
Published 12 October 2022

Marketron Talks Full-Funnel Digital Advertising in Sept....


WHAT: “Do Digital Smarter: Full-Funnel Digital Advertising,” a Marketron webinar for digital advertising sellersWHEN: Sept. 15 at 2 p.m. EDTWHO: Presented by Jess Reynolds, Marketron digital product marketing managerWHY: Research shows that full-funn...

Submitted by Dundee Hills Group
Published 14 September 2022

Marketron Launches NXT Platform Upgrade and Custom Soluti...


Marketron, the broadcast industry's leading technology provider for more scalable, predictable, and reliable revenue, today announced the release of two new advertising tactics that further empower broadcasters to serve their advertisers' digital nee...

Submitted by Dundee Hills Group
Published 25 August 2022

Marketron Introduces ROI Calculator for Forecasting OTA a...


Marketron, the broadcast industry’s leading technology provider for more scalable, predictable, and reliable revenue, today announced the availability of its ROI Calculator. Anyone in charge of sales data – sales managers, GSMs, senior vice president...

Submitted by Dundee Hills Group
Published 09 August 2022

Marketron Launches Political Advertising Toolbox to Prepa...


Marketron, the broadcast industry's leading technology provider for more scalable, predictable, and reliable revenue, announced the release of its Political Advertising Toolbox for TV and radio sellers, a collection of new online resources for compan...

Submitted by Dundee Hills Group
Published 28 July 2022

Post-Campaign Analysis Capability Now Available on Market...


Marketron, the leading provider of enterprise revenue management and digital software solutions, today announced the availability of REV Campaign Analysis, a new feature in the Marketron REV sales growth platform for broadcast TV and radio sales prof...

Submitted by Dundee Hills Group
Published 09 June 2022

Marketron to Host Webinar for Broadcasters on Winning Mor...


Marketron, the leading provider of enterprise revenue management and digital software solutions, today announced that it will host a webinar called "Win the Ad Race: Insights From Political Advertising Experts" on June 16 at 1 p.m. Eastern. The webin...

Submitted by Dundee Hills Group
Published 02 June 2022

Marketron at the 2022 NAB Show


At the 2022 NAB Show, Marketron will feature products that empower innovators in the broadcast and media industry to strengthen their market leadership by delivering more scalable, predictable, and reliable revenue. The company will have a hospitalit...

Submitted by Dundee Hills Group
Published 08 March 2022

Dynamic Infographic From Marketron Details Full Scope of...


Marketron, the broadcast industry's leading technology provider for more scalable, predictable, and reliable revenue, today unveiled a dynamic infographic designed to give local TV advertising professionals a clear understanding of 2022 digital adver...

Submitted by Dundee Hills Group
Published 21 January 2022

Marketron to Share Keys to Effective Yield Management and...


Marketron, the broadcast industry's leading technology provider for more scalable, predictable, and reliable revenue, will host a Nov. 3 webinar that explains to broadcast sales professionals how they can leverage the power of yield management and dy...

Submitted by Dundee Hills Group
Published 19 October 2021

New Marketron REV Platform Streamlines Sales Processes an...


Marketron, the broadcast industry's leading technology provider for more scalable, predictable, and reliable revenue, today announced the launch of Marketron REV, a sales growth platform purpose-built for broadcast TV and radio sales professionals. U...

Submitted by Dundee Hills Group
Published 15 September 2021