mediaClass Announces DAIClass Dynamic Ad Insertion for Linear Channels in Partnership with Anevia

Date: 09/10/2019
mediaClass, a globally active leader in OTT systems development and supply, announces that it is finalising the integration of DAIClass into its end-to-end OTT multiscreen platform. DAIClass is a new capability powering dynamic ad insertion for linear channels. It is powered by Anevia’s DAI-enabled video delivery software. mediaClass presented its latest technology on stand 5.B48F at IBC 2019 in Amsterdam.
Until now, mediaClass has offered ad insertion for video-on-demand channels and advertisement-based video-on-demand portals with the integration of advertising engines such as Freewheel. With the new Anevia integration, service providers will be able to monetise their content by targeting ads on live streams to specific regions or even individual users.
mediaClass CTO Stilian Tcholakov comments: "Targeted linear dynamic ad insertion is not as simple as many claim. We have been developing DAIClass for some time based on components from Anevia to support ad preparation, ad enabling, ad stitching and ad routing. Partnering with a single provider offering all these different components pre-integrated greatly simplifies the development of this new feature. The mediaClass and Anevia teams are working closely together. Currently in beta, DAIClass will be officially launched in Q4 2019."
mediaClass EVP Manelli Hosseini adds: “One of the most features most commonly requested by our existing and prospective customers has been dynamic ad insertion which is clearly an important source of funding for OTT services. I am very excited at the further differentiation this brings to our solutions. Together with our disruptive pricing it means we are offering leading edge technology at much lower total cost than any of our competitors.”
Already deployed and operational in five countries and 10 languages, mediaClass offers TV service providers and broadcasters the opportunity to implement full OTT multi-screen infrastructure designed with efficiency and stability for any scale of deployment. mediaClass features multi-DRM, easy OSS/BSS integration, advanced CMS, content provisioning, VOD management, DVR and multi-tenant capabilities. Client software includes superfast IP and hybrid set-top-box software based on Linux and Android STBs, and mobile clients for iOS and Android devices. mediaClass has full IPTV integrated services for new and legacy multicast-based systems. Other features include highly efficient implementation requiring less server power and scalability testing to more than 20 million client devices.
About mediaClass
mediaClass produces a multiscreen platform with full featured end-to-end hybrid, OTT and IPTV services for STB, TV, PC and mobile devices. Designed to provide exceptional flexibility and functionality, the mediaClass platform meets all the needs of service providers as well as allowing future evolution in the rapidly transforming TV market through on-premises or cloud-based TV content delivery. See www.mediaclass.tv for more information.
About Anevia
Anevia is a leading OTT and IPTV software provider of innovative multiscreen solutions for the delivery of live TV, streaming video, time-shifted TV and video on demand services. The company offers a comprehensive portfolio of video compression, multiscreen IPTV head-ends, Cloud DVR and CDN solutions to enable viewers to enjoy a next-generation TV experience – anywhere, anytime and on any screen – including 4K UHD content. The solutions have been widely adopted by globally renowned telecom and pay-TV operators, TV broadcasters and video service providers in hospitality, healthcare and corporate businesses. Founded in 2003, Anevia has a track record of being first to market with advanced video technologies. The company is a member of and active contributor to several TV, media and hospitality industry associations. Headquartered in France, with regional offices in the USA, Dubai and Singapore, Anevia is listed on the Paris Euronext Growth market. See www.anevia.com for more information.


Tags: mediaClass | multiscreen platform | end-to-end hybrid OTT and IPTV | IBC 2019 | IBC 2019
Submitted by David Kirk (Stylus Media Communications)
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