Who really benefits from the Cloud?


Jayson Tomlin - new TV-Bay Magazine
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The transition to "the cloud" in our industry has been challenging. Why is it so important to have cloud technologies? What do customers really expect? The term "cloud" has been used to such an extent that it has diminished the real and actual importance of what's really going on - off-premise compute power. With typical cloud adjectives still applicable, such as CAPEX vs OPEX, and paying only for what you need when you need it, the real value of off premise processing has yet to be fully understood. Three critical areas are impacted by off premise processing; technology, scalability and time.

Technology

In the early days of digital audio workstations (DAWs) 20 years ago, plug-ins provided technology that could be easily integrated into on-premise workstations, such as Dolby® codecs or special effects. This is what we would call "on-premise" processing, or processing on individual client workstations in editorial rooms. Each on-premise system required a local engineering staff for maintenance, as well as continual upgrades in hardware. With each new technology advancement, a new hardware and workstation purchase was required.

Scalability

About 10 years ago, automated enterprise-level platforms transitioned audio processing out of individual edit suites and into a facility-wide workflow management system. Server-based systems, such as Minnetonka's AudioTools Server, could be deployed in a single "machine room" environment connected to shared storage on-premise. This required substantially less engineering and maintenance effort than the previous model of individual DAWs. By focusing on the enterprise, overall hardware, maintenance, and labor costs could be reduced while providing the scalability to handle peak demand with features such as load balancing and flexible, floating license control. Additionally, integration into a facility-wide video-centric workflow management system became possible without the need to completely replace incumbent systems.

Time

Today, we transition and evolve again to "off-premise" computing to meet the needs for greater scalability and fast turnaround of media processing. Automated processing platforms transition to the scalable, on-demand computing resources of Amazon's EC2 processing and S3 object storage platform to provide media processing facilities with tremendous flexibility.

There are three models for off-premise (cloud) processing. An application for On-Demand processing as an online web-service offers the processing that you want, when you need it and you pay only for what you use. With On-Demand, the workflow control, processing modules and reporting all happen within the Amazon EC2 Instance, as well as the S3 Cloud Disk, requiring no on-premise hardware costs or ongoing maintenance. Expansion to handle peak processing requirements is possible by configuring additional EC2 instances, which can then be taken offline when not required, saving money during downtime.

The second model is where facilities take the licenses that they own and apply those licenses to either their on-premise processing plant or to a cloud-based third-party engine. This is perfect for users that want the flexible scalability of cloud-based processing, combined with defined processing profiles and licenses.

The third model involves adding a cloud node to an existing on-premise enterprise environment where custom-defined workflows, profiles and licenses can be shared in this hybrid on-premise and cloud architecture, giving maximum flexibility and scalability. Amazon EC2 instances can be added as another node in the client processing farm, seamlessly moving jobs and workflows between on-premise capacity and off-premise Amazon resources. Facilities can meet the demands of peak processing with minimal additional cost, as the hardware, storage and processing are maintained by Amazon and spun down when peak requirements subside. In addition to load balancing the work between on-premise and off-premise installations, cloud instances can serve as Failover and Spillover nodes, thereby insuring uninterrupted processing, even if there is a failure within the on-premise system. If a local system is not licensed for a specific task, a "cloud node" can be assigned to the license and workflow, which is the perfect add-on for flexible scalability and additional licenses on a project-by-project basis.

Conclusion

Off premise (cloud) offers low-cost scalability, maximum flexibility and security, and takes best-in-class platforms into the new era of distributed processing. The transition not only helps large scale operations, but also affords smaller facilities the chance to compete for business based on new technologies that would have otherwise required substantial investment. The cloud is a utility that businesses of any size can benefit from with the right approach.


Tags: iss123 | cloud | daw | tv solutions group | off premise | dolby | audio | Jayson Tomlin - new
Submitted by Jayson Tomlin - new Read this article in the tv-bay digital magazine
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Navigating Unfamiliar Territory
Vijay Sagar Vinnakota The traditional broadcast model - where TV networks play content on a linear schedule, and viewers tune in on their TV sets - is under siege. Linear TV is not going away anytime soon, but the model is becoming less and less relevant. Thanks to the rise of OTT services, viewers have become accustomed to watching content when and where they want, on just about any device with an internet connection. For that reason, broadcasters must add an OTT component to their offerings.
Tags: iss124 | cloud | amagi | ott | hls | rtmp | mpeg-dash | yupp tv | netflix | amazon prime | sling tv | Vijay Sagar Vinnakota
Submitted by Vijay Sagar Vinnakota Read this article in the tv-bay digital magazine
Dick brings out his cutting room scales
Dick Hobbs - new At this time of year, in the run-up to NAB, my in-box is even more filled than usual with press releases craving my attention. It is one of the universal truths so unloved by PR people that the sheer weight of numbers threatens to overwhelm.
Tags: iss124 | cutting room | nab | kpmp | dick hobbs | Dick Hobbs - new
Submitted by Dick Hobbs - new Read this article in the tv-bay digital magazine
Welcome to the world of filming The Island with Bear Grylls
Paul Scurrell How do you make a polished television show worthy of broadcast on Channel 4 when the camera operators are starving, dehydrated and sleep deprived? Most of them also have no previous experience of professional filming and are more concerned with finding their next meal than making sure they've got their cameras switched on ready to record. Welcome to the world of filming The Island with Bear Grylls.
Tags: iss124 | bear grylls | channel 4 | gopro | timecode | sync | Paul Scurrell
Submitted by Paul Scurrell Read this article in the tv-bay digital magazine
Designing the correct workflow
Harry Smith Last year I took a year-long placement as a video editing support technician. The role exposed me to the common issues that students run into when editing their projects, and I developed an understanding as to why they might struggle understanding the complexities of video workflow.
Tags: iss124 | portsmouth | tvfutures | ccitv | post production | Harry Smith
Submitted by Harry Smith Read this article in the tv-bay digital magazine
Motor Sports - Some Like it Hot
Gordon Capaccio High performance race cars, their drivers, and teams supported by manufacturers participating in a sport for which the combined, visceral thrills and sensations of burning tires, megadecibel roars, pungent racing fuel and throngs of enthusiasts can be difficult to convey, even on the largest big screen television.
Tags: iss124 | motorsport | 3g wireless | imsa | rolex 24 | domo | dtc | prorxd | diversity rf | Gordon Capaccio
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Controlling the Chaos of Remote Uplinks
Roger Franklin For Satellite Broadcasters, consumer needs have never been so varied. Audiences are increasingly accustomed to personalisation in every type of content they consume. They now demand, or rather expect to receive breaking news from a scene, content specific to their regions and access to live sporting events held thousands of miles away.
Tags: iss124 | uplink | satellite broadcast | crystal | Roger Franklin
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Thinking clearly about the cloud
Chris Steel 2 As someone who is constantly trying to build better products, I'm always asking questions and listening to the ones I get asked. For several years now I've asked every broadcaster and media production company I've met what they plan to do about 'the cloud'
Tags: iss124 | cloud | marquis | archive | network | Chris Steel 2
Submitted by Chris Steel 2 Read this article in the tv-bay digital magazine
Why is drone training even an option
Tim Bearder It's fair to say that one of the most disruptive, liberating and inventive technological advances for independent filmmakers in recent years has been the incredible leaps made in the world of Drones.
Tags: iss124 | caa | drone | drone training | drone academy | Tim Bearder
Submitted by Tim Bearder Read this article in the tv-bay digital magazine
You need wave power if you are going surfing
Tim Bonython Tim Bonython's association with surfing films began in 1978, when armed with a Super-8 camera he set off to Hawaii's infamous North Shore, to capture the big waves and their riders. From that moment he fell in love with the sport, and became obsessed with making it the subject of breathtaking and inspiring films.
Tags: iss124 | surfing | red scarlet weapon | red brick | pag | battery | paglink system | 153wh | Tim Bonython
Submitted by Tim Bonython Read this article in the tv-bay digital magazine
The Masters of Dirt - Extreme Production
Rian Bester On 22nd April 2017 Inside the Masters of Dirt, the world's wildest unscripted motocross reality series, will launch exclusively on INSIGHT TV in 4K UHD. Produced by Masters Of Dirt (M.O.D) and XTreme Video, the series follows the adrenaline-addicted crew that produces the popular freestyle motocross arena show of the same name.
Tags: iss124 | insight | masters of dirt | motocross | freestyle | fs700 | sony fs700 | 4k | uhd | Rian Bester
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Is now the time to compromise on investment
Mike Ransome - new It would seem on the face of it that many broadcasters and production companies are trimming spending to the bone, or at least postponing it in anticipation of more lucrative days to come.
Tags: iss124 | investment | presteigne broadcast hire | 4k | eng | Mike Ransome - new
Submitted by Mike Ransome - new Read this article in the tv-bay digital magazine
Mr MXF does Vegas
Bruce Devlin - new For quarter of a century I have been boarding planes to Las Vegas every April and the thing I look forward to most is the Sunday morning cycle from the Strip up to the top of Red Rock Canyon to look back down upon Vegas. From up there, you get a sense of perspective of how alien the city stuck in the desert really is.
Tags: iss124 | nab | mrmxf | cloud | ptp | imf | ip | Bruce Devlin - new
Submitted by Bruce Devlin - new Read this article in the tv-bay digital magazine
OBs are still outside and so are broadcasts
Mike Ransome - new With the advent of new and emerging technologies, and with the one getting the most oxygen at the moment being video over IP, a number of people are asking whether the ability to move control rather further way from an event has, or will, change the nature of OB production.
Tags: iss123 | remote production | ob truck | presteigne | ip | Mike Ransome - new
Submitted by Mike Ransome - new Read this article in the tv-bay digital magazine
Sennheiser Digital 6000 review
KitPlus Originally founded in 1945 from a university research lab Sennheiser is of course a globally respected brand and have recently launched the Digital 6000 series as an addition to its pro wireless range. KitPlus were invited to a take a look together with a live music event featuring the system in Hannover last month.
Tags: iss123 | sennheiser | d6000 | microphone | d9000 | digital 6000 | em6000 | dante | KitPlus
Submitted by KitPlus Read this article in the tv-bay digital magazine