Id Hide You.......

Kieron Seth# TV-Bay Magazine
Read ezine online
I’d Hide You.......
The 8,000 mile journey of the Olympics torch has been the surprise hit of the games so far. Each step and every handover is filmed and beamed live to connected viewers over the Internet. Easy enough for an organisation as large and technically astute as the BBC, with its wealth of resources, but in this age of new technology, surprisingly there's no costly satellite van following the action throughout its course. The BBC has turned to a new solution: bonded cellular transmission, using publicly available mobile phone networks.
“I'd Hide You” uses the same technology to achieve a 'first' no less intriguing than the BBC's. It explores the principal of experiencing reality live and interactively through a third party. The result is immersive, interactive and enthralling.
“I'd Hide You” is a real-time online video game of stealth and cunning. Developed by pioneers of interactive art and immersive theatre, Blast Theory, “I'd Hide You” is a genre-busting mix of games and TV. The concept is described by the company as follows:
“Jump on-board with a team of three runners live from the streets of Manchester as they roam the city trying to film each other. See the world through their eyes as they stream video: ducking and diving, chatting to passers-by, taking you down the back alleys to their secret hiding places. And play against your friends online at the same time. Use your wits to choose which runner to ride with. Get a snap of another runner on-screen without getting snapped.”
Like an adrenaline-filled urban hide and seek, the remote viewers are glued to their screens, while their chosen player furtively seeks out the other contestants. As soon as the competition comes into view, the viewers have to be ready to sight and snap (mouse click) the opponents to score points and stay in the game.
As the live contestants creep out of the shadows they film the nightlife, streaming the images onto the web. The action is acquired on domestic HD camcorders and relayed in real-time over the airwaves by Teradek Bond transmitters that are small and light enough to be hand carried throughout the evening. The Bond devices connected to HDMI-based Cube 250 miniature encoders for a complete streaming package; SDI models are available for professional cameras.
Bond transmits encoded video, ambient noise and player communication with great clarity; the effect is highly atmospheric; hearing the words, breathing and footsteps of the actors and passing pedestrians is both engaging and unsettling. In many ways, the effect is an internet age Blair Witch Project.
It is technology like Cube and Bond that is now making such projects financially affordable and technically achievable. Running on a number of spliced standard mobile phone networks, bonded cellular systems are low-cost to buy and operate, compared with any other wireless broadcast transmission system. Bond is all the more affordable thanks to the free Sputnik server software offered by the manufacturer, Teradek, that prepares the signals for delivery.
Did it work? “The Teradek Cube and Bond combination provided reliable solution for live streaming from multiple cameras on the street on budget the fraction of the price of anything else that we could find.” said Nick Tandavanitj of Blast Theory.
'I'd Hide You' was commissioned for a new pop-up digital arts service, a partnership between Arts Council England and the BBC. The Arts Council England is investing £2.5 million of its strategic digital innovation funds which will be made available to arts and cultural organisations via a Lottery grant programme. The BBC have committed a £2 million support package including providing the technology solution and training and mentoring for successful applicants.
The programme is designed to encourage experimentation and provide an opportunity to learn how to connect audiences using digital technologies. The service will use technology across four digital media platforms: PC, mobile devices, tablets and connected TV.
A demonstration of how the game is played is online at or on The Space channel (Freeview HD channel 117) until the end of October 2012.
I’d Hide You was supported by Madlab, Manchester Digital Laboratory, the University of
Salford, Holdan and Teacup. It was developed by Blast Theory with support from Somethin’ Else and the University of Nottingham.

Tags: iss066 | holdan | teradek cube | teradk bond | Kieron Seth#
Contributing Author Kieron Seth#

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Holdan and Teradek at BVE North 2011

    Holdan and Teradek at BVE North 2011

  • Guided tour of the Holdan Stand at BVE 2016

    Guided tour of the Holdan Stand at BVE 2016

  • Holdan on BroadcastShow Tour May 2013

    Holdan on BroadcastShow Tour May 2013

  • Datavideo on the Holdan stand at BVE 2013

    Datavideo on the Holdan stand at BVE 2013

  • Holdan and DaVinci at BVE North 2011

    Holdan and DaVinci at BVE North 2011

  • Holdan and Panasonic at BVE North 2011

    Holdan and Panasonic at BVE North 2011

  • Panasonic Lumix GH5 at BVE 2017

    Panasonic Lumix GH5 at BVE 2017

  • Filming kit review from NAB

    Filming kit review from NAB

  • Belfast TOUR

    Belfast TOUR

  • Official TOUR Video 2013

    Official TOUR Video 2013

  • TV ONE at BVE 2012

    TV ONE at BVE 2012

  • Panasonic at BVE 2012

    Panasonic at BVE 2012

  • Teradek at BVE 2012

    Teradek at BVE 2012

  • Datavideo at IBC2011

    Datavideo at IBC2011

Related Shows
  • Holdan at BVE 2016

    Holdan at BVE 2016

TVFutures. No More Comfort Zone - Get a Placement
Michelle Brown I have often heard that any chance of getting work in the television industry is based quite heavily on who you know, and whilst that might indeed be true, I’ve also come to the realisation that it may also depends on what opportunities you seize and how far out of your comfort zone you might be prepared to push yourself.
Tags: iss138 | portsmouth uni | creative careers | placement | Michelle Brown
Contributing Author Michelle Brown Click to read or download PDF
Review: JVC GY-HC900 Camera
Andy McKenzie JVC has a long history of developing relatively low price-point equipment, dating right back to its success in the 1970s with the VHS tape format. JVC products sometimes impact the broadcast mainstream but generally find greatest success in niche market segments such as news production where price and portability take priority over the no-comprise quality and robustness demanded by the leading studio-based and OB content producers.
Tags: iss138 | jvc review | camera | sdhc | sdxc | mpeg-2 | nab | gy-hc900 | Andy McKenzie
Contributing Author Andy McKenzie Click to read or download PDF
How Providers Can Win Man of the Match With Live Sports OTT
Chris Wood Times are tough for traditional broadcasters and live TV; the rise of on-demand TV and paid subscription services isn’t a secret and a large amount of the population are turning to these alternatives rather than their established counterparts.
Tags: iss138 | spicymango | ott | live sports | cdn | Chris Wood
Contributing Author Chris Wood Click to read or download PDF
How the Womens World Cup was Boosted by Broadcast
John Griffiths As we write this article, England’s Lionesses have just beaten Norway 3-0 and are smashing viewing figure records, with 6.9 million viewers tuning in to watch them play Cameroon on BBC One. Rewind to the previous World Cup in 2015, and England’s group and early stage knockout games tempted up to 2.5 million viewers for each match. It’s safe to say that women’s football is finally having its moment; what was perhaps once considered a niche sport is finally gaining momentum in the mainstream space with broadcasters giving it the attention it deserves.
Tags: iss138 | wwc | world cup | spicymango | diversity | John Griffiths
Contributing Author John Griffiths Click to read or download PDF
The World of 12G 4K/UHD Processing
Varun Patel Technology moves fast and when it comes to audio and video broadcasting, there is always room for improvements in audio and video quality and ease of production. One of the main goals of broadcasters and content providers today is to create an immersive experience for the viewers, giving them the feeling of being part of the viewed content. The 4K/UHD buzz has been in the consumer world for some time but what does that actually mean for the content producer?
Tags: iss138 | lynx technik | ott | greenmachine | yellobrik | conversion | Varun Patel
Contributing Author Varun Patel Click to read or download PDF