Ateliere Creative Technologies Unveils the Future of Media Supply Chains with GenAI at NAB 2024

Published: 26 March 2024

Ateliere Creative Technologies Unveils the Future of Media Supply Chains with GenAI at NAB 2024

Ateliere Locations: AWS Partner Village W1343 F, W1343 S and Fontainebleau Hotel
Contact: Arianna Ruvalcaba, 

Century City, Calif. - March 26, 2024 - Ateliere Creative Technologies, a leading software solutions company, will engage with attendees, customers, analysts and press in their Fontainebleau Hotel Suite and on the show floor in the Amazon Web Services (AWS) Partner Village (booth W1343 S) at NAB 2024. 

Meet the Industry’s First GenAI Media Supply Chain
Ateliere is creating the world's first GenAI-driven media supply chain platform and will unveil its first generative Artificial Intelligence (GenAI) module to transform content workflow management at NAB 2024. The module is driven by a sophisticated, continuously learning GenAI engine that leverages machine learning models. This initiative underscores Ateliere's commitment to innovation, offering comprehensive solutions that go beyond conventional predictive AI applications. This brings a new level of sophistication, intelligence and automation to how the award-winning Ateliere Connect™ platform manages common workflow stages, including ingest, management, distribution and monetization of content.

Read more on Ateliere’s GenAI vision here.

Ateliere at W1343 AWS Learning Lounge + Partner Village
NAB attendees have the exclusive opportunity to witness this new AI technology prototype firsthand at the Amazon Web Services (AWS) Partner Village (booths W1343 F and S). Ateliere’s platform is natively built on AWS, and the two companies recently unveiled a five-year Strategic Collaboration Agreement (SCA) to redefine media production and distribution.

On Monday, April 15 at 10:15 am PT, Ateliere Chief Technology Officer Ryan Kido will speak at W1343, the AWS Learning Lounge, offering a technical deep dive into leveraging GenAI to master the organization and visualization of disparate library assets and metadata.

On Tuesday, April 16 at 10:45 am PT, Ateliere customer World Poker Tour (WPT) will demonstrate how Ateliere Connect empowers them to efficiently manage and organize its media inventory at W1343A, the AWS Tech Chat Theater. 

Special Showcase: Ateliere at AWS Booth W1701
AWS will be demonstrating how Ateliere, and additional AWS ISV Partners, can help you streamline your media supply chain and accelerate content monetization. See how content can be ingested, organized, enhanced and distributed to downstream platforms, enabling customers to scale operations while reducing manual efforts.

A New Breed of Workflow Design Tool
Ateliere Ignition is the new media workflow engine that dramatically simplifies the process of creating and testing workflows in Ateliere Connect. Designed to be highly complementary to the platform’s content ingest, packaging and distribution capabilities, users can now efficiently create automation workflows using a visual designer, eliminating the need for coding or scripting. 

Learn more about Ateliere Ignition here.

Solving Localization & Compliance Pain Points with AI for the Video Streaming Industry
Join Ateliere CEO Dan Goman at the Broadcast Engineering and IT Conference where he will present a session on how content owners can leverage AI and media processing technology to effectively organize and deduplicate their content libraries - eliminating “versionitis.” His presentation will cover machine learning algorithms that “fingerprint” the content within media assets as well as automatically detect and extract detailed metadata, allowing for faster and more accurate identification of media assets. 

The presentation will take place Sunday, April 14 from 10:40 am - 11:00 am PST in West Hall meeting room W222-W223.

Devoncroft Executive Summit
Goman will also represent Ateliere on a panel at the Devoncroft Executive Summit on Saturday, April 13 at 1:50 pm on the NAB Main Stage. C-level executives from international media companies, sports teams/leagues and broadcast networks will discuss the economic implications of next-generation media architectures, share best practices about new business models and technology deployments, and provide insight into the metrics that will measure operational success in the future.

Book a Meeting with Ateliere at the Fontainebleau or the AWS Partner Pavilion
NAB Show attendees can book a private meeting with an Ateliere specialist to discuss how Ateliere solutions can help your workflow challenges at

Press Briefings at NAB 2024
Members of the press are invited to connect with Ateliere for a private demonstration of this new technology. Press attending the show can book a media briefing at the AWS Partner Village, Fontainebleau or schedule a virtual briefing before the show by contacting

About Ateliere
Ateliere Creative Technologies is a leading cloud-native media supply chain company that empowers media companies and content creators to reach consumers on a global scale. Ateliere is part of the AWS Partner Network and AWS Independent Software Vendor (ISV) Accelerate program. The Ateliere suite of SaaS solutions incorporates cutting-edge workflows and formats to make the vision for a studio in the cloud a reality. The nucleus of the Ateliere platform, Ateliere Connect™, delivers core competencies in IMF, parallel scaling, and geographically distributed workflows. Ateliere is built by a team of experts with decades of combined experience at companies such as Amazon, Netflix, and Microsoft.

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