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Accurate Ad Tracking with OTT

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As viewers embrace and transition to OTT, the opportunities and flexibility provided to advertisers are growing fast. However, like all technology shifts, this transition hasn’t come without challenges. Some technology used to monetise video over the years has resulted in a less-than-ideal viewing experience, with disruptive transitions and bufferi...

Submitted by Tim Armstrong

Published 26 March 2020

State of the Nation - If Winter Comes

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Here’s an important fact that might get lost in all the noise of the moment. HBO’s Game of Thrones, which is relentlessly covered in the press as well as being talked about by its fans, is not actually terribly popular. The opener of the current (and last, thank goodness) series attracted a consolidated audience of about 3.5 million – that includes...

Submitted by Dick Hobbs - new

Published 04 June 2019

Singularity - QA and compliance monitoring in one box

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by Martin DysterIssue 79 - July 2013 The task of maintaining loudness-compliant, high-quality delivery for broadcast audio is no longer a question of simply using ones ears. Audio channels produced for todays fast-paced productions come in embedded SDI workflow with streaming signals containing a mix of mono, stereo, surround, Dolby encoded and des...

Submitted by Martin Dyster

Published 01 August 2013

Casual specs

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If you are a regular reader of this column, you probably know by now that I am a lover of technology that is useful, or at least very attractive. On the other hand I am quite scornful of stuff that engineers come up with because they can, without ever having an idea of what it is for. I do not go to the CES show – one trip a year to Las Vegas is en...

Submitted by Bob Pank#

Published 01 April 2012

Truth Lies and LEDs

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As an emergent technology within film and broadcast over the last six years, LEDs have generated strong opinions for and against, adjudging their capabilities and relative merits, when compared to traditional light sources. Development has seen them grow from the small coloured pinpoints of light on your stereo or TV, to a level where they can prod...

Submitted by Bob Pank#

Published 01 January 2011