KitPlus | Articles

Dealing with clients

by Den Lennie Issue 104 - August 2015 For many clients, the prospect of commissioning a video production leaves one key consideration in their minds and that is: how much is it all going to cost? Particularly for marketing departments or smaller businesses which may only spend a nominal amount of money on advertising. Video production by its very n...

Submitted by Den Lennie

Published 01 September 2015

Advertising - How to get more customers

by Den Lennie Issue 103 - July 2015 Its a popular myth that if you design your website with the correct keywords and optimise your page for search engine optimisation, you will get onto the first page of Google. The trouble is, Google are continually changing the algorithms that dictate what aspects of a page is most relevant and therefore the webs...

Submitted by Den Lennie

Published 01 August 2015

Combining on-site and cloud storage

by Alan Hoggarth Issue 102 - June 2015 Technology and profitability have an intimate and often complicated relationship. A new invention may open up the possibility of new forms of business, or greater efficiency in existing businesses. Sometimes the invention may be a response to a clear need necessity being the mother of invention. But on other o...

Submitted by Alan Hoggarth

Published 01 July 2015

Is working for free, training or a pathway to paid work?

by Graham Reed Issue 102 - June 2015 I suspect like a lot of KitPlus readers I often have a look at a websites that advertise jobs, but mainly un-paid. I have frequently thought that these job offers are really just trying to get free or cheap labour for the benefit of the director/producer. One recently advertised for .... a cameraman thats enthus...

Submitted by graham reed

Published 01 July 2015

Why fast production storage is just not enough

by Martin Bennett Issue 102 - June 2015 UHD, 4k, 6k, 8k¦the proliferation of high-resolution formats and files along with the growing number of skillsets that can collaborate on projects push storage bandwidth and capacities beyond their limits. If we just take a look at the potential storage requirements for a single 8K raw digital cinema format t...

Submitted by Martin Bennett

Published 01 July 2015

Hungerford and the 10 rules of making a Microbuster

by Miles Bullough Issue 101 - May 2015 On April 27th 2015 Wildseed Studios\' debut feature film, \'Hungerford\', launched on iTunes and begins what we hope will be a digital voyage around the world to success. We coined the term \'Microbuster\' to describe movies made on micro budgets but with blockbuster ambitions - and it perfectly captures what...

Submitted by Miles Bullough

Published 01 June 2015

Outsourcing for maximum efficiency

by Den Lennie Issue 100 - April 2015 We filmmakers are very adept at wearing many hats. Producer, director, editor, cameraman, sound... it\'s the nature of boutique production. It can mean that you can make more money by doing more of the jobs yourself, but equally it can thin your resources out a little finely. There are certain jobs you will choo...

Submitted by Den Lennie

Published 01 May 2015

Visualising the future of digital media business

by Simen Frostad Issue 99 - March 2015 More and more, successful delivery of digital media services is all about data management. Data about how well the services are performing can come from many sources - from market research and customer satisfaction responses, from analysis of customer support and maintenance activity, and from monitoring syste...

Submitted by Simen Frostad

Published 01 April 2015

How to charge premium prices

by Den Lennie Issue 98 - February 2015 How much should I charge? Is probably the most commonly asked question I receive here at F-Stop Academy. And the answer? As much as you can and your client is willing to pay. In business it is your duty to maximise your profit. If you are offering a premier boutique video production service then charge accordi...

Submitted by Den Lennie

Published 01 March 2015

What is the future of media creation, salaries and conten...

by Thomas Urbye Issue 97 - January 2015 Often this very question is debated by experts in our industry, but many have their own agenda, whether that be advertising creation, media buying, low budget film-making, publicly funded television, subscription based services and beyond. But what is the real future for our viewing habits, those of us workin...

Submitted by Thomas Urbye

Published 01 February 2015

Creating a plan for your video business

by Den Lennie Issue 97 - January 2015 Lets not beat about the bush here. If you have set up a business then the number one priority should be to make money. If you are not seriously focussed on profit then you need to take a long hard look at yourself and ask why did you decide to set up a business at all? If you only want to shoot for art or fun t...

Submitted by Den Lennie

Published 01 February 2015

The business of University: Or lack thereof

by Ashley Golder Issue 97 - January 2015 University. Finally a time of critical thinking, training for your future career and coming out with enough knowledge to confidently acquire a job... or rather that is the plan. But what if that doesn\'t happen? When the £9,000 a year tuition fee, plus the expense of living costs rear their ugly heads and th...

Submitted by Ashley Golder

Published 01 February 2015

Dialog-based search accelerates content discovery for any...

by Drew Lanham Issue 97 - January 2015 If you can\'t find it, then you can\'t reuse it. Those are a broadcaster\'s words to live by as media libraries grow at exponential rates. But the need to find and reuse media assets is not confined to large, traditional broadcasters. Organizations of all types and sizes are finding that the ability to uncover...

Submitted by Drew Lanham

Published 01 February 2015

Data visualisation: discovering and inventing new oppurtu...

by Simen Frostad Issue 95 - November 2014 People who like to find names for these things have dubbed this \'the information age\' - the age in which the most significant and transformative feature of human existence is the widespread and instant access to information. The term also carries the implication that it is the use of information as an eng...

Submitted by Simen Frostad

Published 01 December 2014

Software defined workflows

by Steve Reynolds Issue 91 - July 2014 The rising popularity of over-the-top video offerings and TV Everywhere services continues to transform the media and entertainment business. Whether through pure-play OTT services from dedicated providers, catch-up TV offerings from broadcasters or authenticated TV Everywhere services from pay-TV operators, t...

Submitted by Steve Reynolds

Published 01 August 2014