KitPlus | Articles

Automate your marketing system

by Den Lennie Issue 102 - June 2015 As I discussed in the previous issue building a relationship with your potential customer is vitally important, as this gains trust and allows you to then present a buying option. Ive also spoken about our free report that we offer to visitors, and this next chapter is all about how to create that report and how...

Submitted by Den Lennie

Published 01 July 2015

Marketing is everything and everything is marketing

by Den Lennie Issue 101 - May 2015 Marketing for filmmakers can be very intimidating. I think it must have something to do with being creative; we seem to be more concerned with creating content than creating new business. In simple terms, marketing is simply about putting your message in front of the right customers at the right time, so that when...

Submitted by Den Lennie

Published 01 June 2015

Outsourcing for maximum efficiency

by Den Lennie Issue 100 - April 2015 We filmmakers are very adept at wearing many hats. Producer, director, editor, cameraman, sound... it\'s the nature of boutique production. It can mean that you can make more money by doing more of the jobs yourself, but equally it can thin your resources out a little finely. There are certain jobs you will choo...

Submitted by Den Lennie

Published 01 May 2015

Why video codecs matter

by Larry Jordan Issue 99 - March 2015 Video codecs confuse a lot of people. But understanding codecs is critical to just about every element of video production, editing and distribution. Codec is an acronym that stands for "COmpressor/DECompressor.\" It is easy to get intimidated by all the technical jargon surrounding codecs, but, at their core,...

Submitted by Larry Jordan#

Published 01 April 2015

E-mail marketing and building a list of subscribers

by Den Lennie Issue 99 - March 2015 Email marketing is still by far the single most effective way to build long term prospective clients relationships with clients. In my own business www.fstopacademy.com, we offer free reports to get you started and then we follow up with email. Only after a two-month period do we begin to offer products for sale....

Submitted by Den Lennie

Published 01 April 2015

How to charge premium prices

by Den Lennie Issue 98 - February 2015 How much should I charge? Is probably the most commonly asked question I receive here at F-Stop Academy. And the answer? As much as you can and your client is willing to pay. In business it is your duty to maximise your profit. If you are offering a premier boutique video production service then charge accordi...

Submitted by Den Lennie

Published 01 March 2015

Creating a plan for your video business

by Den Lennie Issue 97 - January 2015 Lets not beat about the bush here. If you have set up a business then the number one priority should be to make money. If you are not seriously focussed on profit then you need to take a long hard look at yourself and ask why did you decide to set up a business at all? If you only want to shoot for art or fun t...

Submitted by Den Lennie

Published 01 February 2015

Four must-haves for modern media workflows: Enhancing you...

by Laurent Fanichet Issue 97 - January 2015 It\'s always been about the struggle to manage lots of assets and adapt your MAM to suit in the world of digital media workflows. In the early years, enterprise storage infrastructure couldn\'t keep pace with the demands of SD, so the first non-linear editing systems were turnkey solutions with proprietar...

Submitted by Laurent Fanichet

Published 01 February 2015

Wild about Hovercam

Hovercam Ltd. are industry leading specialists and have a team with over 20 years of experience in aerial filming and photography. The company was established in 1992 and now offers a wide range services including Full-size helicopter, Remote controlled helicopter and Airship filming in various formats including 35mm and HD. In addition to this, Ho...

Submitted by Dennis Lennie

Published 01 January 2015

#TVFUTURES

by Dylan Ellcome Issue 96 - December 2014 I\'m now well into my final year of BSc Television and Broadcasting at the University of Portsmouth , and things are beginning to slot into place, finding a natural rhythm. You quickly realise that this year, there is no messing about, and the learning curve, well that\'s where you\'re expected to put into...

Submitted by Dylan Ellcome

Published 01 January 2015

Matrox Monarch HD

Issue 96 - December 2014 Matrox Monarch HD is the video streaming and recording appliance for the first live underground music site of its kind, DMO Live (Don't Miss Out), a new platform that records and live-streams international music parties, exclusive artist interviews and festivals direct to the DMO website. Created for the electronic music lo...

Submitted by KitPlus

Published 01 January 2015

EPG: Guiding content discovery

by Keith Bedford Issue 95 - November 2014 Digital TV is something that we\'ve become accustomed to, we don\'t think about how we search and select the vast volume of content that\'s now available to us, we just know that with the press of a button we can see what\'s on, record our favourite shows, series link them, select recommendations based on o...

Submitted by Keith Bedford

Published 01 December 2014

Capture and Produce

Issue 94 - October 2014One of the hot topics at this year’s IBC was undoubtedly the growing adoption of end-to-end IP production and the imminent death of SDI. During a panel session, hosted by Mediasmiths and Cognizant, and including representatives from BBC, Sony and more, the key point made was that the adoption of IP production technology and w...

Submitted by Will Strauss#

Published 01 November 2014

How To Produce and Stream a live Production

by Chris Waddington Issue 94 - October 2014 Today, anyone with a smartphone and an internet connection can stream video content for free. The challenge is to create professional looking content that makes an impact; to do that it needs to have the polished look viewers are accustomed to seeing on network television, or they\'ll stop watching. In th...

Submitted by Chris Waddington

Published 01 November 2014

The evolution of Wired Intercom

by Simon Browne & Ed Fitzgerald Issue 93 - September 2014 Early Beginnings What do you think was the fi rst DIGITAL communications system devised? Of course you could think of the evolution in standardised parallel data backplanes and digital ICs in the 1980s and the swathe of multi-rack Time Division Multiplexed switching systems that it enabled,...

Submitted by Simon Browne

Published 01 October 2014