Why the IABM matters


Peter White TV-Bay Magazine
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The broadcast and media industry is going through a once-in-a-generation transformation right now. Broadcasters and media companies are facing unprecedented challenges – with enormous opportunities opening up for the winners. To grasp those opportunities though, broadcasters and media companies need a new generation of agile, cost-effective technology to power their operations – to enable them to spin up new services in moments, to repurpose content and serve viewers on their device of choice, wherever they are and whenever they want it.

The requirement for operating flexibility means a new business model too – only paying for services and their underlying technology as and when they are used. This means that technology vendors need to be in tune with, and responsive to, broadcasters and media companies’ requirements as never before.

This calls for a fundamental change in the supplier-customer relationship – working together so that everyone can prosper and successfully navigate this structural shift. IABM is uniquely positioned to facilitate the conversation –IABM is driven by its members, so the opportunity is there to create a virtuous circle which serves both the supply and buyer sides of the industry.

IABM is the only international trade association for suppliers of broadcast and media technology. With more than 500 members, buyers of broadcast and media technology can look to IABM with confidence to provide the leadership, solutions and platform for collaboration that will drive future success as the growing complexity of requirements, rapidly changing business models and onrush of new technologies all continue apace.

Positive engagement

All this is not going to happen on its own though. That’s why IABM has grasped the nettle and launched a number of initiatives - all designed to bring broadcasters, media companies and IABM member vendors closer together in a collaborative, constructive environment for the benefit of all. When buyers’ current and future needs are fully understood, vendors can respond with innovative, appropriate technology to make it all happen.

Getting together

Aimed at helping suppliers and buyers understand each other’s needs and priorities and establish meaningful business relationships, IABM delivers strategic events that give the broadcast and media technology industry the opportunity to do business in a productive and cooperative environment. These events also focus on revealing best practice from industry experts and provide unique networking opportunities.

Events driven by IABM range across State of the Industry Conferences and IP interoperability zones at major trade shows, industry summits, open-house broadcaster events, awards and the IABM Annual International Business Conference. All bring IABM members and broadcasters together, giving IABM members an inside track and deeper understanding of real-world end-user requirements and a unique insight into what’s driving their businesses now and into the future.

IABM members also benefit from access to our extensive business intelligence portfolio, which gives them valuable insights into technological, economic and geographic considerations, making their solutions even more pertinent to market requirements.

High business standards

IABM membership is – in the words of one of our members – a ‘no-brainer’ for broadcast and media technology suppliers who are serious about doing business in the industry, and broadcasters and media companies can buy from IABM member companies with confidence. All members subscribe to the IABM Business Standard – a set of business rules that ensure our members live up to their product claims and wider responsibilities.

The Business Standard covers HR good practice, integrity, customer care, product standards, environmental responsibility, respect for competitors and engagement with the wider community. The IABM Business Standard guarantees that you can rely on IABM members to serve your needs in full.

Comprehensive knowledge base

IABM Connect is a comprehensive online database of suppliers, dealers and events. With more than 500 of the world’s leading technology suppliers represented, it means that buyers can search the entire broadcast and media technology ecosystem to quickly and easily identify the products and services that fit their individual requirements.

Stronger together

The future we’ve all been debating has well and truly arrived – our industry is transforming in front of our eyes; today we need to work together as never before. IABM is committed to fostering a mutually beneficial business environment that enables everyone to profit from the exciting developments that are powering our industry forward. That makes joining the conversation with IABM and its members a natural move for broadcasters and media companies – together, we’re stronger.


Tags: iss127 | iabm | standards | Peter White
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Studio Invate - Case Studio
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Canon C200: Tried and Tested
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AoIP in the intercom world
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IP Prompting
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Tags: iss128 | ail | youtube | streaming | license | Joseph Adamson
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Reunion on Kingsman ensures efficient workflow for sequel
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The party is not over until the video is online
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Cellular, Satellite or Fixed Link - how do you choose
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Plan to be smart at IBC
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Strays - Telling a dark tale
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A bluffers guide to image stabilisation
Mike Colyer One of the greatest challenges I face when designing a Special Camera system is how to minimise such vibrations, be they the very passive such as vibrations from a human wearing a camera system (10 20Hz), or more pronounced (try strapping a camera to a race car!).
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TV Futures - Running around for clients
Joseph Long My second year at the University of Portsmouth seemingly began in a familiar fashion to the previous year. We sat in a large lecture theatre and listened intently to our course leader, who gave an outline as to what students on the BSc Television and Broadcasting course should be expect experience-wise from the up-and-coming year....
Tags: iss127 | ccitv | tvfutres | training | portsmouth | university | Joseph Long
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50 years in and the show must go on
John Smith -new At IBC we always look forward to meeting old faces and new. For those more recently acquainted with the broadcast industry, you may not realise IBC was born half a century ago in London. In 1967 the show, held at the Royal Lancaster Hotel, attracted just 32 exhibitors and 500 delegates. However, its popularity grew and the exhibition quickly upgraded with a move to the Grosvenor House Hotel in London, followed by the Wembley Conference Centre, before moving to Brighton.
Tags: iss127 | medialinks | ibc | amsterdam | John Smith -new
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Production Communications in a Shrinking World
Gary Rosen Communications today is a critical issueno matter if you are producing broadcast television, doing a live festival or rock concert outdoors, setting up a musical on the West End, or producing a local school play. Over the last few years, the proliferation of cell phones and other wireless devices has made it clear that most people prefer to communicate untethered.
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State of the Nation - part 2
Dick Hobbs - new This is, of course, the IBC issue of this splendid magazine. Much of the rest of its pages are filled with what you will see there, or (in some cases) what vendors and their marketing communications agencies want you to see there.
Tags: iss127 | ibc | 5g | dejero | liveu | Dick Hobbs - new
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Immersive Audio
Jon Schorah - new In 2012, the Oculus Rift Kickstarter campaign burst onto the scene, initiating a new wave of public interest in sense-enveloping immersive experiences. 5 years later, the consumer reality is mixed with some very public let-downs like Google Glass (which is coincidentally enjoying a re-birth at the time of writing, now as a technical tool in the workplace), and other technologies such as Dolby Atmos® becoming almost commonplace experiences. What does this mean for the audio professional and how is the near future shaping up in 2018?
Tags: iss127 | immersive audio | dolby atmos | dts-s | auro-3d | oculus rift | nugen | Jon Schorah - new
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The importance of storage
Jonathan Smith In recent years, viewing habits have shifted dramatically; online video is becoming the preferred option for the younger generation. But its not just millennials who are cutting the cord with broadcasters and traditional platforms increasing numbers of people from all age groups are abandoning cable and instead enjoying TV online. In response to this growing trend, platforms such as Netflix and BBC iPlayer are rushing to invest in fresh digital content, in a bid to satisfy their ever-increasing audiences.
Tags: iss127 | limelight networks | cdn | pops | Jonathan Smith
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Back to Basics with IP Video Production
Michael Waidson Its difficult to attend an industry tradeshow or read a publication without seeing discussions about the technological changes that will impact the broadcast market in upcoming years. These changes include 4K/UHDTV, High Dynamic Range and High Frame Rate video but the transition to an all IP video workflow is regarded as a disruptive technology change that will demand new skill sets and infrastructure.
Tags: iss127 | tek | tektronix | ip | test | Michael Waidson
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