Complex Live Streaming At Scale


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On Saturday September 14th in the Content Everywhere Hub Theater at IBC, Zixi hosted a panel featuring partners and customers who have integrated with and utilized the Emmy-winning Zixi software for contribution and distribution of live video over managed and un-managed internet connections.

Panelists included: David Griggs, Senior Product Manager, AWS; Loic Barbou, Chief Architect for Bloomberg Media, Bloomberg; Timothy Stevens, Global Leader Vertical Marketing, Verizon; Joseph Nunwa, Senior Manager of Technical Distribution EMEA & APAC, Warner Media; Peter Gibson, Executive Director of Product, Comcast Technology Services. The panel was hosted by Zixi’s VP of Business Development, Eric Bolten.

The 40-minute panel featured a lively discussion on the state of IP contribution and how modern media companies are shifting towards IP for video transport due to its many advantages over more legacy models like fiber and satellite. Panelists gave their perspective on the latest challenges and opportunities facing the broadcast media industry, such as: live video contribution and distribution workflows, the importance of the cloud in media distribution, the effects of 5G technology on distribution, and the flexibility in managing, monitoring and orchestrating hundreds of professional quality video streams securely and at scale over IP.

Loic Barbou from Bloomberg stressed the importance of a flexible architecture in modern media workflows. “I believe in disposable infrastructure – the idea that you can change it and replace it, and you don’t have to re-engineer everything else. I think that’s the one thing, as a media organization, you have to have.”

David Griggs from Amazon Web Services emphasized the importance of how iterative software is critical to solutions that will make sense over the long-term. “6 months, 2 years from now, the landscape, when it comes to live streaming, can completely change. So I think a focus around software, around IP, gives you that agility, that flexibility to be more nimble when it comes to that inevitable change we’ll see in our industry.”

Another advantage of IP, stated Tim Stevens from Verizon, is enhanced customization at scale. “When you start to talk about an IP backbone, where you can multiply your content distribution over a number of different vehicles and channels, and then you can start to think about things like customizing content into very specific DMAs, you’re giving leverage and different capabilities and tools to broadcasters, and content providers that they never had before.”

Joseph Nunwa from Warner Media mentioned that tools like Zixi’s ZEN Master control plane are necessary to help bridge the gap between the skillset and monitoring services needed for IP-based solutions to be successful at scale: “Providing that centralized platform, bringing the analytics from your transport, bringing the parameters back from the edge, and giving the operators and the support teams the right information that they need to support the service that helps us get our content out.”

Peter Gibson from Comcast Technology Solutions agreed that visibility across the video network is key. “When your delivery is over IP, you do have a better opportunity to get into the APIs that give you better visibility, and help you understand where your content is, whereas in the past with terrestrial or satellite, you didn’t have that visibility at times.”


Tags: iss140 | zixi | streaming | video transport | ip | zen master | KitPlus
Contributing Author KitPlus

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  • Telestream Vantage v5 at NAB 2013

    Telestream Vantage v5 at NAB 2013

  • Autocue at NAB 2013

    Autocue at NAB 2013

  • Cobham: Mini RF Transmitters at NAB 2013

    Cobham: Mini RF Transmitters at NAB 2013

  • Cobham: RF Transmitter at NAB 2013

    Cobham: RF Transmitter at NAB 2013

  • Thear Technology at BVE 2013

    Thear Technology at BVE 2013

  • TSL Systems at BVE 2013

    TSL Systems at BVE 2013

  • Ianiro at BVE 2013

    Ianiro at BVE 2013

  • Guntermann and Drunck GmbH at BVE 2013

    Guntermann and Drunck GmbH at BVE 2013

  • AC Entertainment Technologies at BVE 2013

    AC Entertainment Technologies at BVE 2013

  • Pinknoise at BVE North 2012

    Pinknoise at BVE North 2012

  • Polecam at BVE North 2012

    Polecam at BVE North 2012

  • Bexel at NAB 2012

    Bexel at NAB 2012

  • Vinten at NAB 2012

    Vinten at NAB 2012

  • Visionary Solutions at NAB 2012

    Visionary Solutions at NAB 2012

  • Polecam at NAB 2012

    Polecam at NAB 2012

  • Sachtler at BVE 2012

    Sachtler at BVE 2012

  • Trilogy at BVE 2012

    Trilogy at BVE 2012

  • Chyron at BVE 2012

    Chyron at BVE 2012

  • Autocue at BVE 2012

    Autocue at BVE 2012

  • Teradek at BVE 2012

    Teradek at BVE 2012

  • Ianiro at BVE 2012

    Ianiro at BVE 2012

  • IOV at ProVideo2011

    IOV at ProVideo2011

  • Thear Technology Limited at ProVideo2011

    Thear Technology Limited at ProVideo2011

  • Hague Camera Supports at ProVideo2011

    Hague Camera Supports at ProVideo2011

  • TNP and Rotolight at BVE North 2011

    TNP and Rotolight at BVE North 2011

  • Ianiro at BVE North 2011

    Ianiro at BVE North 2011

  • Elemental Technologies at IBC2011

    Elemental Technologies at IBC2011

  • Datavideo at IBC2011

    Datavideo at IBC2011

  • Harmonic at IBC2011

    Harmonic at IBC2011

  • Sachtler at IBC2011

    Sachtler at IBC2011

  • Tiffen at IBC2011

    Tiffen at IBC2011

  • Haivision at IBC2011

    Haivision at IBC2011

  • Marshall Electronics at IBC2011

    Marshall Electronics at IBC2011

  • Autocue at IBC2011

    Autocue at IBC2011

  • Nevion at IBC2011

    Nevion at IBC2011

  • Pixel Power at IBC2011

    Pixel Power at IBC2011


Related Shows
  • Larry Jordan with Thom Holliday talk streaming at BVE 2016

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Articles
MEDIAPRO leads across the audiovisual value chain
Marc Andreu Valls

MEDIAPRO is a leading independent production company in Europe’s audiovisual market. Offering a full slate of technical and creative services, our portfolio includes everything from content production, to post production, to media and digital asset management, to the acquisition of sports TV rights, and the distribution and broadcast of television channels. We currently have 58 offices spread across 36 countries on four continents.

Tags: iss141 | signiant | mediapro | media shuttle | transport | Marc Andreu Valls
Contributing Author Marc Andreu Valls Click to read
Taking a Stand at IBC - The Future of Exhibiting Clouds
Julian Wright If you’re reading KitPlus you probably don’t need us to tell you that, each year, the IBC Show attracts 1,700 exhibitors, each parting with a significant sum of money for the privilege of touting their wares from the darkened halls for five whole days. For the last eight years Blue Lucy has been one of these exhibitors and the show has always more than paid for itself in generating new business, as well as the less directly-tangible benefits from partnerships and networking opportunities.
Tags: iss140 | blue lucy | ibc | cloud | iabm | Julian Wright
Contributing Author Julian Wright Click to read
Pro Pancake Editing With Premiere Pro
Alex Macleod Pancakes & post production. Not two things you might at first put together. But using pancake timelines can be an extremely effective way of working - so bear with me!
Tags: iss140 | premiere pro | adobe | mediacity training | editing | post | Alex Macleod
Contributing Author Alex Macleod Click to read or download PDF
Testing Hybrid Workflows
Martin Mulligan With the industry’s steady migration from traditional HD-SDI to IP and/or 12G-SDI infrastructures, broadcasters are now faced with the significant challenge of having to manage and monitor a wide array of new signal types in order to provide properly managed workflows. The switch away from HD-SDI is not happening overnight and, indeed, is happening at different speeds in different parts of the world. Due to this rapidly evolving technology landscape, reliable and versatile test and measurement (T&M) solutions have never been more important.
Tags: iss140 | phabrix | 2022-7 | st2110 | smpte | aes3 | anc data | hd-sdi | ptp | qx rasterizer | lawo V_pro8 | Martin Mulligan
Contributing Author Martin Mulligan Click to read or download PDF
Joanna Cuper - Demonstration Technician CVP
Joanna Cuper My role as a demonstration technician involves a broad range of responsibilities. A large part of the job is providing integral technical advice to clients on choosing the right equipment for them and their specific project. This can vary from simply talking over email or on the phone, through to the customer coming in for a live demo where I can go through a specific piece of kit with them in person.
Tags: iss140 | cvp | c500 | fx9 | komodo | sigma | aputure nova | Joanna Cuper
Contributing Author Joanna Cuper Click to read or download PDF