ThinkAnalytics integrates AWS Elemental MediaTailor with ThinkFAST AI-powered scheduling solution

Published: 09 April 2024

ThinkAnalytics integrates AWS Elemental MediaTailor with ThinkFAST AI-powered scheduling solution

ThinkAnalytics, the world leader in Al-based TV content discovery, viewer data insights, and targeted advertising has integrated its new ThinkFAST AI-powered content scheduling Free Ad-Supported Streaming TV (FAST) channel solution with AWS Elemental MediaTailor. ThinkFAST is a game-changer in content curation for FAST channels. By leveraging AI-powered intelligent scheduling, it streamlines the process, resulting in higher audience engagement and reduced churn rates. Content owners can now focus on growth while maximizing ad revenue.

ThinkFAST’s integration with AWS Elemental MediaTailor offers customers launching and running FAST channels unparalleled reduction in time to market. Elemental MediaTailor can be used as the destination for the schedule created by ThinkFAST to create low-cost virtual live FAST channels without the need for a live encoder. Customers can swiftly push channel schedules into the Elemental MediaTailor Channel Assembly, creating channels that are optimized for streaming consumption. Then they can use Elemental MediaTailor Ad Insertion to enable seamless Server-Side Ad Insertions (SSAI) by integrating with standard video ad decision servers to dynamically insert personalized ads during scheduled ad breaks for channels curated by ThinkFAST.

“The race is on for content rights holders to launch new channels and to keep existing channel lineups refreshed with curated programming to increase audience engagement. ThinkFAST’s integration with AWS Elemental MediaTailor streamlines the labor-intensive process of curating and scheduling FAST channels,” said Marc Aldrich, CEO of ThinkAnalytics. “Increasing engagement and advertising revenue potential for FAST operators is key and ThinkAnalytics’ solution integrated with Elemental MediaTailor equips rights holders with the tools to succeed in FAST.”

ThinkFAST will be demonstrated at NAB Show on the ThinkAnalytics booth (W1313) and on the AWS booth (booth W1701). To book a meeting and a demo of ThinkFAST, at NAB Show 2024, click here.



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