Net Insight secures collaboration with DMC Production to transform Danish football

Author: Platform Comms

Published: 25 April 2024

Net Insight has entered into a collaboration with DMC Production that positions Net Insight at the forefront of sports broadcasting in the Nordics. Net Insight will provide its cutting-edge technology and services to enable Matchday Production, a joint venture between Denmark's leading sports league Superligaen A/S and DMC Production, to deliver high-quality, centralized live production for Denmark's premier football leagues.

This partnership will transform sports broadcasting by utilizing Net Insight's efficient and scalable solutions enabling remote production and VAR (Video Assistant Referee). Covering over 800 annual matches across top Danish football leagues from a production center in Copenhagen, it aims to give fans exceptional access to high-quality broadcasts.

The use of Net Insight’s Nimbra platform will streamline workflows, reduce on-site crews, and cut environmental impact. Nimbra, with its integrated inter entity Trust Boundary, also offers simplified management with highest reliability at full transmission speed, keeping integrity and end-to-end monitoring for each transport stream.

“The Nimbra platform delivers the reliability and trust required, as we have seen from many of Net Insight’s reference cases in remote production,” says Trond Hermansen, Group CTO DMC Production. ”Together with Net Insight, we are setting a new benchmark for sustainability and quality in live sports broadcasting.”

“We are thrilled to partner with DMC Production in this pioneering venture,” says Crister Fritzson, CEO of Net Insight. “Our collaboration is a testament to our commitment to innovation and excellence in the field of live sports broadcasting. By leveraging our technology and expertise, we are setting a new standard for how sports are produced and experienced.”

Investor highlights

Strategic industry collaboration: Enhances Net Insight’s Nordic market presence and demonstrates market approval of our tech investments, with growth and expansion potential.

Innovation and technology leadership: Net Insight is transforming Danish football broadcasting with pioneering centralized production and VAR, reinforcing our tech leadership.

Sustainability and efficiency: Our enabling of remote production significantly cuts carbon emissions, aligning with eco-friendly trends and potentially reducing costs, underscoring our forward-thinking strategy.

The order was received in Q1, 2024, with an order value of over EUR 1 million and deliveries are taking place in Q1 and Q2, 2024.

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