Collaboration Between The POOOL with AVTpro and ProZ dot com Enhances Translator Visibility

David Kirk

Published: 08 April 2024

Collaboration Between The POOOL with AVTpro and ProZ dot com Enhances Translator Visibility

OOONA, a leading provider of professional management and production tools for the media localization industry, announces a new collaboration involving The POOOL, AVTpro, and (,) founded 25 years ago by a translator, aims to empower language professionals by helping them achieve their business objectives and realize their full potential. The company boasts approximately 1.5 million registered users and is the number one source of new clients for translators, interpreters and language professionals. is dedicated to supporting the success of its members through a variety of services, resources and experiences. 

Developed by OOONA, The POOOL ( was the world’s first online directory dedicated to professionals working in the media localization industry. It facilitates the identification of suitably qualified media localization talent specializing in different audiovisual fields, genres and language pairs. Moving forward, The POOOL will update its talent profile details to include their profile information and links to profiles.

AVTpro ( is the first ever professional qualification in media localization. It was launched in 2023 following extensive discussions among The POOOL committee members. The initiative offers certifications in Subtitle Translation and Subtitle Creation, reflecting the most common tasks performed by subtitle translators. As of now, The AVTpro Certification badge will be visible in translator profiles on both The POOOL and, highlighting the expertise of professionals who have successfully completed this industry-specific certification. 

“AVTpro Certification will allow language professionals to differentiate themselves from others when potential clients are searching for media localization experts,” says Mike Donlin of “Credentials are an important part of complete profiles at It’s exciting to add this certification that has been recognized by outsourcers in the industry.”

“Our mission at The POOOL is to increase the visibility of media localization professionals so they can be discovered quickly and easily by language service providers requiring specialized support,” adds Shlomi Harari, Global Account Manager at OOONA. “Integrating the AVTpro badge in The POOOL directory was a priority for us. Cross-referencing member information with, the world’s most comprehensive platform for language professionals, will further enhance the value we offer both to professionals and to language service providers who use our services.”

Related Listings

Related Videos

© KitPlus (tv-bay limited). All trademarks recognised. Reproduction of this content is strictly prohibited without written consent.