Ateme Enhances Personalized Advertising with the Latest Apple Specification

Published: 20 February 2024

Ateme Enhances Personalized Advertising with the Latest Apple Specification

Ateme, the global leader in video compression, delivery, and streaming solutions, announces the integration of the latest HLS Interstitials specification from Apple into its Server-Side Ad Insertion (SSAI) solution.  This development of the Ateme NEA solution for targeted advertising ensures a superior viewing experience while enabling content and service providers to increase revenue streams through wider reach and more effective ad targeting.

Implemented initially for a leading content and service provider in Europe, the solution is one of the first SSAI solutions in the market to include support for HLS Interstitials. This offers several benefits, including:


●    A better audience experience, with seamless transition from content to ads and back to content, despite differences in codec parameters and audio tracks;

●    More choice for the service provider, with the ability to enhance or restrict player control actions during ad breaks;

●    More flexibility in the ad-insertion process, with the ability to reverse or change inserted ads after initial decisions;

●    A stronger technical solution, with more resilience to ad-break conditioning and segment boundaries in the HLS manifest.


"Content and service providers are struggling to find new ways to increase their revenue,” said Ahmed Swidan, Director of Personalized TV at Ateme. “One way to achieve this is to reach more viewers, on more devices, with the best ad-insertion techniques. The latest HLS Interstitials specification from Apple enables a wider reach, while also introducing advanced functionalities for ad-break replacement logic and making the system more resilient. We are thrilled to be among the first vendors to implement this standard, helping the media industry reach its full monetization potential."


The Ateme team will be on hand to discuss the latest advances to its SSAI solution at the 2024 NAB Show in Las Vegas from April 14th to 17th in the West Hall, booth 1721.


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