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Is film a brand

In 2000 George Lucas announced he wanted to make Episode 2 of the Star Wars Prequel Trilogy. It was going to be about 90% CGI so he wanted to shoot the live action sequences using video. It is said that as he had just had a very expensive divorce and needed some money which is why he embarked on making these prequels! Then there was no video camera...

Submitted by Will Strauss#

Published 01 January 2013

3D filmmaking

Stereographers are in demand, they have little time and the time they do have is highly valued. I first met Demetri at IBC this year during the showing of HUGO (see page XX) and we were fortunate enough to catch up with him again during a flight to LA where he was heading for the first stage of 3D post for 47 RONIN. His opinions on 3D filmmaking ar...

Submitted by Bob Pank#

Published 01 January 2013

3D for Cinema, ProAV and Events

Over more than a century of motion picture presentations there have been periods when 3D has emerged, and each time interest has faded away. The latest 3D wave goes back to the advent of digital technology for cinemas. Digital Cinema Initiatives (DCI) was formed in 2002 and delivered its first DCI Specification in 2005, when Doremi was well ahead w...

Submitted by Bob Pank#

Published 01 January 2013

Ask the Experts with Dolby

Q: Dolby has recently been making waves in imaging with its PRM-4200 Professional Reference Monitor, but isn’t Dolby an audio company?Dolby has been involved with imaging technology for years, beginning with Dolby® Digital Cinema in 2005, then launching Dolby 3D for the cinema in 2007, and then in 2010 we introduced the Dolby PRM-4200 Professional...

Submitted by Bob Pank#

Published 01 June 2012

Headache-free 3D

With over 30 broadcast channels now offering 3D programmes, and cinemas in practically every major town and city equipped to show 3D films, demand for stereoscopic content is increasing rapidly. Display manufacturers are now responding to this growing market with various new technologies intended to improve the viewing experience. A useful show for...

Submitted by Bob Pank#

Published 01 January 2012

Choosing a Mixer for 3D Events

VIDEOFORCE is a company with modern ideas and a fresh outlook. After starting in Linkping in 1999, it added a new Stockholm base in 2010. The company specialises in video for events providing technical equipment such as cameras, flightpacks, LED displays, projectors, screens, vision mixers and converters as well as the operations and production per...

Submitted by Bob Pank#

Published 01 January 2012

Whats new in video monitoring

The great majority of video monitoring displays in any modern broadcast presentation facility are LED-backlit LCDs. Reliable, space-efficient and economical on power, they produce excellent pictures for all but the most critical applications, usually in conjunction with one or more multiviewers to emulate a monitor stack. Domestic television began...

Submitted by Bob Pank#

Published 01 December 2011

Fast 3D

It is easy to make the assumption that 3D should comply with existing standards, as in the 2D video streams of television or movie images running at 24, 25 or 30 frames per second, according to the relevant 2D standards. However, the recent step up to doubled frame rates, generally referred to as 50p or 60p for television and 48p (or higher) for mo...

Submitted by Bob Pank#

Published 01 November 2011

Back to Basics with Stereo 3D

In 2011 more than 35 networks in Europe and North America will broadcast stereo 3D programming — and several will launch dedicated 3D channels. 40 3D features are expected to hit theatres this year, and stereo-3D-ready consumer devices from TVs to video cameras to smartphones are hitting the streets. The demand for compelling content to meet the ne...

Submitted by Bob Pank#

Published 01 October 2011

Glasses wars again

It was never going to be easy. Even now, over four years into the modern 3D era, reliably creating and displaying 3D still presents many challenges. Everyone says that the footage must be technically ‘good’ and, for television, the need for glasses is an issue for viewers, though glasses are pretty well accepted for cinema. The good news is that hu...

Submitted by Bob Pank#

Published 01 October 2011

BVE and the Year Ahead

In the IABM's market survey a year ago, the Director General, Peter White, forecast: “Although the worst appears to be over and a degree of optimism is discernible, 2010 is still shaping up to be a fairly lacklustre year. As we exit the year, however, we do expect to see better signs of market improvement with a more promising 2011 and 2012.” How p...

Submitted by Kieron Seth#

Published 01 April 2011

3D in 2011

Another year and it’s time for a fresh look at the S3D market. Each year the CES Show that occupies the Las Vegas Convention Center with, in 2011, an unexpectedly high number of attendees (140,000) keen to see what’s new. At CES 2010 S3D was THE thing, but a year later the excitement had moved on to the nebulous market of mobile devices OTT and, pr...

Submitted by Bob Pank#

Published 01 March 2011

Eye to eye: The changing face of video displays

Video display technology is progressing so fast that the phrase 'More revolutions than a banana republic' inevitably comes to mind. No offence intended if you have just taken over as president. From the 1930s to the present century, television display was dominated almost entirely by cathode ray tubes. Competition then arrived in the form of plasma...

Submitted by Bob Pank#

Published 01 March 2011

Test Chest 3G and the Baptism of Fire

Murraypro recently received a request from Manchester's Granada Studio Complex to borrow a Test Chest 3G for an evaluation they wished to undertake. While Murraypro were delighted to lend them a demonstration unit for their technical testing, they had no concept of any of the background story developing at the TV Centre. Mr Steve Craddock, Technica...

Submitted by Bob Pank#

Published 01 February 2011

Lighting Q and A

I AM SETTING UP A STUDIO WHAT IS THE MOST EFFICIENT AND PRACTICLE WAY TO LIGHT IT Modern studios and current camera technologies have changes the way efficient image capture can be achieved. No longer do we need huge 5K and 10K lamps in our small to medium studios, but a new generation of lighting tools is now available, and has actually been aroun...

Submitted by Bob Pank#

Published 01 January 2011