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Audience engagement with advertising in an OTT world

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i Adapting to how we advertise in an OTT world starts by reaching audiences on every screen with tailored content. Most consumers viewing habits include multi-tasking and juggling different activities at the same time, particularly the younger viewing audiences who tend to watch in a more fragmented, on-demand manner. The task of monetizing content...

Submitted by Hank Frecon

Published 07 September 2017

Monetizing OTT

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i Competition in the TV arena is hotting-up for traditional broadcasters with even ESPN, a strong-hold of sports TV, seeing a reduction in subscriptions with the number of American homes paying to get the service declining by more than 12m since 2011. With Mintel reporting that the subscription video streaming market in the UK is due to exceed reve...

Submitted by Oliver Botti

Published 07 September 2017

Navigating Unfamiliar Territory

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The traditional broadcast model - where TV networks play content on a linear schedule, and viewers tune in on their TV sets - is under siege. Linear TV is not going away anytime soon, but the model is becoming less and less relevant. Thanks to the rise of OTT services, viewers have become accustomed to watching content when and where they want, on...

Submitted by Vijay Sagar Vinnakota

Published 19 May 2017

Making OTT monitoring and compliance manageable and econo...

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Consumers today regularly use their smartphones, tablets, and other connected devices to view Internet-delivered content. While their widespread embrace of over-the-top (OTT) services via an array of distribution outlets present today's video program owners and distributors with tremendous opportunity, it also presents new challenges in ensuring no...

Submitted by Gary Learner

Published 22 July 2016

The holistic approach to fighting piracy

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by Rory OConnor Issue 102 - June 2015 Now more than ever, consumers are driving the way that their content is delivered and consumed across platforms. Content owners increasingly need to be able to respond and adapt in an agile manner to deliver quality content across every consumer device from the day they hit the market. To stay relevant, operato...

Submitted by Rory O Connor

Published 01 July 2015

Metadata rules

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Regular readers of this column will know that I am frequently tasked with covering the sexiest of broadcast industry subjects. Indeed, just two months ago I got to discuss test and measurement (T&M). Well, if you thought that was intense, just wait for this month's topic. Not only is it potentially even less glamorous than T&M, it has the potential...

Submitted by Will Strauss#

Published 01 October 2012