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Assets in the air

People everywhere are talking about "the cloud", as if it is somehow something (1) new and (2) intrinsically exciting. It really is neither of those things. In the IT world, software as a service (SaaS) has been around since the 1960\'s when organisations bought the use of mainframe software on a time-sharing basis. The important part of SaaS is th...

Submitted by Paul Wilkins

Published 15 February 2017

Small post houses delivering a big service

In today\'s fast-paced world of video production, the importance of a well-organized, responsive media asset management system cannot be overstated. After all, time is money, and the more quickly people can find and retrieve the exact content they need, the more quickly they can complete their video projects ¦ and capitalize on the content. This no...

Submitted by Jack Wenzinger

Published 15 February 2017

Challenges for MAM with varying production types

Many media asset management platforms are designed to handle the immense number of assets needed for today\'s fast-moving, content-heavy productions. Since every production is unique, each has its own set of asset management requirements and workflow needs. While the unique workflows vary, a common necessity for an easy-to-use interface with the ab...

Submitted by Jonathan Aroesty

Published 15 February 2017

MAM needs to adapt or die

The media landscape has shifted dramatically over recent years. Content providers are under increasing pressure to deliver compelling content to multiple platforms. Also, the production and distribution of video is no longer limited to traditional broadcasters, which face rising competition from a range of media providers. We are also seeing a mass...

Submitted by Tim Child

Published 15 February 2017

Television is dead, long live television

After decades of operating within the same fundamental model, the walls around our world - what was the broadcast world, or "vertical", in marketing terms - are crumbling. NAB 2016 clearly showed this and IBC 2016 took it one step further: momentum is strengthening as we push towards an IP future. The TVB2020 conference earlier this year also refle...

Submitted by Ephraim Barrett

Published 07 December 2016

The true benefits of the media factory ideal

As an industry we know that to be successful in the new multi-platform, multi-format environment there are hurdles that broadcasters and other content owners must overcome. These include: the introduction of non-linear offerings, which require different services to be managed in parallel; the reduction of revenues from conventional linear channels,...

Submitted by Julian Fernandez-Campon

Published 22 July 2016

The modern day media manager

As industry trends move towards all file-based workflows from production to post production, there are several concepts and traditional industry practices that need to be modified and adapted for the transition. This spans throughout the entire production process in order to ensure that all deliverables are being recorded, edited and stored within...

Submitted by Jonathan Aroesty

Published 22 July 2016

Do you have a MAM solution

One of the top questions I get asked at trade shows is, "Do you have a MAM solution?"Well, yes. Of course. It's what we do; but thank you for asking. What you should be asking is, "What differentiates your MAM solution from the rest of the MAM pack?"Now we have something to talk about. For a lot of MAM solutions out there, workflows are designed -...

Submitted by Paul Wilkins

Published 22 July 2016

Meeting the Challenges of Media Assett Management

It's been 20 years since Microsoft founder Bill Gates uttered the words "content is king,\" and never has that statement been more true in media production environments. And yet, ask producers in any high-pressure broadcast operation to name their biggest challenges, and you can bet that managing video assets - finding them, accessing them, and usi...

Submitted by Dave Clack

Published 14 June 2016

Top 10 Tips for Saving Time in Post

Whether you're working on a shoestring or with feature film budgets, every production is under pressure to save money. And while cutting back on crew and downgrading your gearlist are effective ways of reducing costs, they invariably also reduce production value. But you can make big savings simply by being organised. Time really is money in the ed...

Submitted by Max McGonigal

Published 14 June 2016

The secrets behind live streaming

I made my on air debut at BVE 2016, taking alongside industry legend Larry Jordan. We explored the challenges and benefits of streaming online video and audio. You can find the discussion online, where we cover:When to choose streaming your video and offering it for download When to consider streaming video live? How to monetize your online vide...

Submitted by Thom Holliday

Published 01 April 2016

Troubleshooting - Top Tips to Make Files Work

by Bruce Devlin Issue 110 - February 2016 Troubleshooting - Top Tips to Make Files WorkSo, you built yourself the world's most perfect, IT-based file workflow and you have a state-of-the-art media facility? Congratulations, have a beer, but at some point it's going to go wrong!Given that fewer than 50% of support cases in any company that I have wo...

Submitted by Bruce Devlin

Published 16 March 2016

Media asset management: the key to business success

by Kevin Usher Issue 109 - January 2016 Media asset management: the key to business success By Kevin UsherIn todays media environment enterprises are under intense pressure to improve content monetization and maximize operational efficiency. Theyre expected to do moreto create more content for more platforms and deliver it to more peopleso they hav...

Submitted by Kevin Usher

Published 21 January 2016

Media Asset Data Models in MAM Systems An Evolutionary V...

by Kevin Savina Issue 109 - January 2016 As I was working on a presentation I gave on the data models MAM systems are built upon, I realized that looking at the evolution of these data models was a nice way of explaining them. It only made sense to share it with a wider audience. By illustrating how media assets are tracked and catalogued within a...

Submitted by Kevin Savina

Published 21 January 2016

Why you might regret automating QC workflows

by Bruce Devlin Issue 107 - November 2015 In todays electronic media environment, broadcasters and content owners live and die according to the quality and versatility of their media assets. Not only do consumers expect the best quality viewing experience, but they also expect that viewing experience to be possible on the widest range of devices, a...

Submitted by Bruce Devlin

Published 01 December 2015