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Taking aim


by Dick Hobbs Issue 109 - January 2016 Happy 2016! We have a lot to look forward to this year. In Europe we are likely to find huge amusement in the American presidential election which this year seems to be throwing up an unprecedented set of clowns. In midsummer we have the Olympics in Rio, which should be quite a carnival. In our industry we hav...

Submitted by Dick Hobbs.
Published 21 January 2016

Broadcast Playout Over IP and in The Cloud


with Don Ash Issue 109 - January 2016 Simon Tillyer: Before we get heavy about IP and the cloud, what is the current state of the broadcast playout business? Don Ash: The transition to server-based systems in recent years has made the entire process of broadcast playout much easier to operate and automate than the tape-based equipment which precede...

Submitted by Don Ash
Published 21 January 2016

How to grow your business


with Den Lennie Issue 108 - December 2015 There are only 3 Ways To Grow Your Business There is a science and an art to business. But you should be aware that there are only three ways to grow a business. 1) Get more customers2) Increase your average order value3) Sell more frequently to existing clients Lets look at these in turn: Get more customer...

Submitted by Den Lennie
Published 15 December 2015

Law Enforcement - Live, Mobile Video Surveillance


by Eric Chang Issue 108 - December 2015 Law enforcement, homeland security, surveillance, emergency response and military operations may span a range of operations, but they all share a crucial need for a detailed, real-time picture of rapidly changing events from various field locations. Leading law enforcement agencies have learned that there\'s...

Submitted by Eric Chang
Published 15 December 2015

TVFutures:Student pitch


by Alex Watson Issue 107 - November 2015 Studying at university is so much more these days than just turn up to lectures, hand in assignments and get a degree, and at the end of my first year studying for a BSc in Television and Broadcasting at the University of Portsmouth, I had the opportunity to attain my Avid Media Composer User Certification....

Submitted by Alex Watson
Published 01 December 2015

In media monitoring, as in medicine, a quick fix is not a...


by Simen Frostad Issue 107 - November 2015 A man is rushed to hospital with a suspected heart attack. The priorities of the medical team that treats him are clear: keep the patient alive, contain the damage to the heart as far as possible, stabilise the situation until the patient is out of danger. They work under the pressure of these immediate pr...

Submitted by Simen Frostad
Published 01 December 2015

Stop, collaborate and listen


by Peter Savage Issue 106 - October 2015 Fresh from his trip to Amsterdam, Azule chairman Peter Savage relives what he saw at IBC by highlighting a very welcome industry trend: equipment manufacturers are finally talking to each other. Its not terribly rock and roll but the most surprising and welcome - thing that I saw at IBC 2015 was the willing...

Submitted by Dick Hobbs.
Published 01 November 2015

Circles of Confusion


by Graham Reed Issue 106 - October 2015 We seemed to have gone from SD to HD to UHD in a very short time but has lens technology kept up?Most camera manufactures now produce 4K cameras but they often look very similar to HD cameras, are they just the same with a 4k chip and also have they added 4k lens? They publish very little information about th...

Submitted by graham reed
Published 01 November 2015

Increase your prices... vital for growth


by Den Lennie Issue 105 - September 2015 Increasing prices is such an important part of growing your business. If you want to invest in the latest gear then you have to be charging enough to allow for continual investment The easiest and most efficient way to achieve this is to reposition you and your business away from a cheap commodity product to...

Submitted by Den Lennie
Published 01 October 2015

Hold up the weather


by Dick Hobbs Issue 105 - September 2015 Its no go my honey love, its no go my poppet. Work your hands from day to day, the winds will blow the profit. The glass is falling hour by hour, the glass will fall for ever,But if you break the bloody glass, you wont hold up the weather. It is not often I inflict poetry upon you, so why have I turned to Lo...

Submitted by Dick Hobbs.
Published 01 October 2015

Dealing with clients


by Den Lennie Issue 104 - August 2015 For many clients, the prospect of commissioning a video production leaves one key consideration in their minds and that is: how much is it all going to cost? Particularly for marketing departments or smaller businesses which may only spend a nominal amount of money on advertising. Video production by its very n...

Submitted by Den Lennie
Published 01 September 2015

Automate your marketing system


by Den Lennie Issue 102 - June 2015 As I discussed in the previous issue building a relationship with your potential customer is vitally important, as this gains trust and allows you to then present a buying option. Ive also spoken about our free report that we offer to visitors, and this next chapter is all about how to create that report and how...

Submitted by Den Lennie
Published 01 July 2015

Marketing is everything and everything is marketing


by Den Lennie Issue 101 - May 2015 Marketing for filmmakers can be very intimidating. I think it must have something to do with being creative; we seem to be more concerned with creating content than creating new business. In simple terms, marketing is simply about putting your message in front of the right customers at the right time, so that when...

Submitted by Den Lennie
Published 01 June 2015

Cautionary notes from GTC Member number 001


by Dick Hibberd Issue 101 - May 2015 Recently I was invited to be on the panel of judges charged with selecting the winners of the 2014 \'Bill Vinten GTC University Awards\'. This was just the second year of this excellent scheme and, if the submissions from universities increase annually pro rata, then we will soon have a major logistics problem i...

Submitted by Dick Hibberd
Published 01 June 2015

Transmitting love...live


by Kieron Seth Issue 101 - May 2015 A year after its launch, Transmitter is developing a real name for itself. A partnership between the BPI and music media company LoveLive, it\'s a dedicated online music channel designed to promote the best music talent Britain has to offer. The content produced is shaped and driven by its viewers, and optimised...

Submitted by Kieron Seth#
Published 01 June 2015