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Relo Metrics and VideoAmp Unveil Total Sports Performance...

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Relo Metrics and VideoAmp today announced the official launch of Total Sports Performance, a next-generation measurement and attribution solution purpose-built for the sports media ecosystem. The announcement was made during a joint showcase at Canne...

Submitted by Bubble Agency

Published 18 June 2025

Relo Metrics and Meltwater Team Up to Redefine Sponsorshi...

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 Relo Metrics, the leading sports measurement platform, and Meltwater, a leading global provider of media, social, and consumer intelligence, today announced a new partnership that will transform how sports and entertainment customers measure and max...

Submitted by Bubble Agency

Published 19 March 2025

Relo Metrics Leads the Future of Sports Marketing with it...

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Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, has today announced the issuance of U.S. Patent No. 12,124,509 titled "Automated Media Analysis for Sponsor Valuation". This ne...

Submitted by Bubble Agency

Published 13 November 2024

Relo Metrics Announces Innovative Approach to In-Venue An...

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Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, today launched an industry-leading in-venue analysis solution designed to provide sports properties and their partners with a r...

Submitted by Bubble Agency

Published 25 July 2024

Relo Metrics and Captify partner to redefine how to measu...

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Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, and Captify, the leader in real-time audiences and insights powered by Search Intelligence, have today announced a partnership...

Submitted by Bubble Agency

Published 11 June 2024

Relo Metrics Makes a Major Debut at Cannes Lions Internat...

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 Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, has today announced its participation in the Cannes Lions International Festival of Creativity, June 17-21, 2024. Key activiti...

Submitted by Bubble Agency

Published 14 May 2024

Relo Metrics Becomes Official Brand Valuation Partner of...

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Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, has today announced a strategic partnership with the British Basketball League (the League). As the League’s Official Brand Val...

Submitted by Bubble Agency

Published 02 April 2024

Relo Metrics Expands Broadcast Measurement Internationall...

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Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, today announced its strategic expansion of broadcast viewership and valuation data into Europe, the Middle East and Africa (EME...

Submitted by Bubble Agency

Published 28 November 2023

Relo Metrics Launches Relo Census A First-of-its-Kind Dat...

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Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, is announcing Relo Census, the first sports sponsorship valuation data set and methodology offering broadcast and social media...

Submitted by Bubble Agency

Published 08 November 2023

Relo Metrics Raises the Standard for Sponsorship Measurem...

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Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, is setting a new standard for brand valuation and measurement with the formation of its first Advisory Board. The charter membe...

Submitted by Bubble Agency

Published 12 September 2023

Former Nielsen Sales Transformation SVP Paul Shortley Joi...

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Relo Metrics, the leading AI-powered sponsorship analytics platform, has announced the appointment of Paul Shortley, formerly Senior Vice President for Sales Transformation at Nielsen, as its new Chief Revenue Officer (CRO). In that role Shortley is...

Submitted by Bubble agency

Published 08 June 2023