Viaccess-Orca (VO), a global leader providing TV service platforms, content protection systems, and advanced data solutions, announced that yes, Israel’s leading pay-TV provider, has launched a new subscription VOD service with content personalization provided by Viaccess-Orca. By embedding Viaccess-Orca’s COMPASS content discovery platform within the UI of its new services, yes is able to provide subscribers with tailored content recommendations that increase satisfaction and brand loyalty.
“Today’s television viewers strongly prefer personalized content when it comes to watching on-demand services, and we are excited to meet those demands with this new offering,” said Ori Gal, Chief Marketing Officer at yes. “We have a longstanding relationship with Viaccess-Orca that includes successfully using its content discovery and personalization platform COMPASS for our TV Everywhere service. We look forward to bringing the same level of subscriber interactivity and engagement to these next-generation SVOD and TVOD offerings.”
VO’s content discovery and personalization platform automatically recommends content to viewers based on their personal tastes and viewing habits to enhance the subscriber experience. By enabling yes subscribers to discover desirable content quickly and easily, the content discovery platform will keep viewers watching longer. The content discovery platform is easy to manage with Viaccess-Orca’s 24/7 operation center service. Viaccess-Orca is managing all monitoring, including availability and performance, SLA and compliance, security and emergency, cost efficiency, real-time operational analytics, upgrades and updates, service configuration and adjustments, and ecosystem operations.
“Personalizing the TV experience is key to monetization for service providers,” said Chem Assayag, Executive Vice President of Marketing and Sales at Viaccess-Orca. “We are proud to continue our collaboration with yes and transform the content discovery experience for their subscribers in Israel.”
More information about Viaccess-Orca and the company’s solutions is at www.viaccess-orca.com.