Cires21 has partnered with VisualOn to integrate the award-winning VisualOn Optimizer into its live encoding workflows. At NAB 2025, the two companies demonstrated how this joint solution improves compression efficiency, reduces bandwidth costs, and enhances streaming performance under diverse network conditions.
Cires21, a provider of professional-grade live video encoding and streaming solutions, has embedded the Optimizer into its encoding stack, including edge-optimized workflows. With a focus on reliability, flexibility, and scalability, Cires21 enables customers to efficiently manage live video workflows—from contribution and production to distribution—while maintaining broadcast-quality standards.
VisualOn Optimizer, winner of the NAB Product of the Year 2024, is a Content-Adaptive Encoding (CAE) solution that dynamically adjusts encoding parameters based on motion, texture, and scene complexity—per scene, per shot, or per frame.
Why It Matters
In a world of bandwidth and cost constraints, perceptual optimization is no longer optional—it’s a strategic differentiator. For Cires21 customers, this translates to:
● Better quality at lower delivery costs
● Enhanced ABR ladders for all screen sizes
● Seamless improvement—no player-side changes requiredWhether the goal is to maximize user satisfaction or optimize for cost-efficiency, the integration of VisualOn Optimizer enables both—within existing infrastructure.
Available Now in Cires21 Pipelines
The Optimizer is now integrated into Cires21’s encoding stack, including edge-optimized live streaming workflows.
With this collaboration, Cires21 continues to push the limits of what’s possible in real-time video delivery—ensuring smarter encoding, better visual quality, and a more sustainable future for streaming.
