Bitcentral, the leading provider of professional media solutions for broadcast and digital video, today announces that AZA Group, a specialist in broadcast engineering, IT, and productions, and video production and broadcast engineering firm BlaCon Media will leverage ViewNexa Channels to launch Politics In Color as the first installment of their content proposition. The ViewNexa Channels solution enables companies to effortlessly build their live and linear FAST channel offering while harnessing innovative server-side ad insertion (SSAI) technology for targeted ad delivery and intelligent dynamic categorization and playlisting features.
The Politics in Color platform will cover the US Election campaign trail from Presidential candidate debates to the RNC and DNC Conventions, election, inauguration, and the first 100 days. Politics in Color delivers coverage of all key political milestones that cater to diverse audiences across the US estimated at approximately 82 million viewers.
AZA Group will harness ViewNexa Channels to manage the stream of party conventions, debates, and election campaigns. By utilizing the ViewNexa Channels solution and encoders, AZA Group can bring together feeds from multiple endpoints, schedule content, and add transitions and commercial breaks. ViewNexa Channels pieces all video content together for distribution to AZA Group’s content partners. This video content will provide audiences with a 24/7 news experience with live broadcasting from inside the party conventions to on-the-ground interviews, and breaking news, delivering a seamless and compelling viewing experience.
“The FAST market is continuing to grow, and content creators are looking for a home that will reach their audiences as effectively as possible,” said Sam Kamel, CEO of Bitcentral. “ViewNexa levels the playing field for content creators of all sizes. It has never been easier for them to reap the rewards of a best-in-class toolkit that puts their content distribution in the FAST lane. With integrated Live and FAST linear channel creation, small businesses like AZA Group and Blacon Media are now best positioned to access new and exciting advertising models that will better resonate with their audience.”
Steven Bacon, Co-Founder of AZA Group, said: “Since its inception, AZA Group has been continuously looking at ways to empower viewers to find their voice in the FAST landscape and evolve their content offering across multiple platforms. ViewNexa unlocks unparalleled opportunities for smaller players like us to reach more audiences, grow revenue streams, and ultimately make an impact on people’s lives. This is the beginning of an exciting partnership that will help us bring more compelling and impactful content to more audiences across the US.”
