Triveni Digital, a trusted leader in ATSC 1.0 and ATSC 3.0 service delivery, data broadcasting and quality assurance solutions, today announced it will showcase its comprehensive portfolio of NextGen TV and TV 3.0 solutions at the 2026 NAB Show, demonstrating how broadcasters can operationalize ATSC 3.0 to unlock new revenue-generating services. By combining deep standards expertise with field-proven solutions, Triveni enables broadcasters to deliver advanced NextGen TV applications — from emergency communications to dynamic advertising — turning ATSC 3.0 into a revenue-generating platform for long-term growth.
“As the broadcast industry prepares for the next phase of growth, ATSC 3.0 is laying the foundation for new business models that will shape its future, and Brazil’s adoption of the standard is pushing the boundaries of technical and business innovation even further,” said Mark Simpson, president and CEO at Triveni Digital. “At the 2026 NAB Show, we’ll demonstrate how our complete portfolio of ATSC 1.0, ATSC 3.0, ISDB-Tb and TV 3.0 solutions — backed by world-class local support — help broadcasters transition to NextGen TV seamlessly and unlock additional revenue.”
NEW TV 3.0 Enhancements Simplify Brazil’s Transition
At the 2026 NAB Show, Triveni Digital will highlight expanded support for Brazil’s TV 3.0 standard, also referred to as DTV+, within its industry-leading StreamScope® analyzer and GuideBuilder® XM platform. As part of its commitment to the Brazilian market, Triveni products fully support the TV 3.0 variation of ATSC 3.0, ensuring broadcasters can efficiently validate and manage advanced DTV+ services. Triveni will also showcase an ISDB-Tb variant for its proven StreamScope MPEG analyzer, providing Brazilian broadcasters with a comprehensive quality assurance solution for both legacy and new over-the-air delivery standards during the transition.
End-to-End NextGen TV Solution
Triveni Digital will demonstrate its end-to-end, highly integrated and fully redundant NextGen TV solution for the U.S. broadcast market, featuring the company’s industry-leading broadcast chain products and more. Triveni’s offering includes GuideBuilder XM for signaling, the StreamScope XM analyzer for QoS and monetization, Broadcast Gateway for scheduling and STLP generation, and Station Manager for managing and coordinating complex configuration changes across ATSC 1.0 and 3.0 services, including third-party ecosystem equipment. As ATSC 3.0 becomes a central component of broadcasters’ business strategies, the complexity of delivering advanced services continues to grow. Triveni’s NextGen TV solutions simplify deployments and ongoing operations, enabling broadcasters to manage ATSC 1.0 and ATSC 3.0 services while laying the foundation for new applications and revenue streams.
ATSC 3.0 Emergency Communications
At the 2026 NAB Show, Triveni will showcase its advanced ATSC 3.0 emergency communications portfolio, including its SkyScraper® XM data broadcasting system. Triveni is partnering with Digital Alert Systems and Device Solutions to enable robust emergency paging and public warning capabilities leveraging broadcast infrastructure.
Triveni’s approach supports ATSC 1.0 and is fully ATSC 3.0 ready, allowing broadcasters and public agencies to deploy resilient, future-proof emergency communication systems. By harnessing the reliability and wide reach of broadcast television, these solutions strengthen public safety infrastructure and expand the role of broadcasters as essential community service providers.
Dynamic Advertising for ATSC 3.0 and Brazil TV 3.0 with Mirakulo
In collaboration with Brazilian technology provider Mirakulo, Triveni Digital will demonstrate a joint dynamic advertising delivery platform for ATSC 3.0 and Brazil’s TV 3.0 over-the-air ecosystems. This innovative system enables targeted ad selection and playback at the TV receiver based on criteria such as viewer location and viewing habits, representing a significant advancement in broadcast advertising.
The solution is powered by Mirakulo’s AstroTV NEXT platform, which enables addressable advertising through dynamic ad insertion delivered via broadband connectivity, allowing personalized ads to be seamlessly delivered to compatible receivers. By bringing AstroTV NEXT’s dynamic ad insertion capabilities to over-the-air platforms, Triveni and Mirakulo are helping broadcasters modernize monetization strategies and capture new, data-driven advertising revenue in the NextGen TV era.
Bringing BPS Expertise to the 2026 NAB Show Conference
Triveni Digital Senior Vice President of Emergent Technology Development Mark Corl will participate in a speaking panel at the 2026 NAB Show focused on the Broadcast Positioning System, highlighting markets to be addressed, key infrastructure needed for broadcast plants, and more. The session, “Broadcast Positioning System: Experts Gather to Discuss Current State,” will take place on Saturday, April 18 at 4:00 p.m.
More information about Triveni Digital products is available at www.TriveniDigital.com
