VisualOn, a leader in multimedia playback and AI-enhanced video optimization, has partnered with Agora, the global leader in real-time engagement and interactive streaming, to redefine the live sports and esports viewing experience. The collaboration integrates VisualOn’s OnStream MediaPlayer+ with Agora’s Sports Live Streaming Solution, delivering ultra-low latency streaming—down to 400ms–800ms—with intelligent CDN fallback for uninterrupted playback.
At IBC2025, VisualOn and Agora will co-exhibit at Booth 5.A55, presenting a live joint demonstration of their integrated solution. The showcase will feature live video streaming enhanced with real-time transcription and translation, giving attendees an immersive demo experience directly at the booth.
Dual Streaming Advantage: Monetization Meets Real-Time Engagement
The dual-mode architecture combines RTC streaming for scenarios requiring real-time responsiveness—such as live sports betting and interactive audience participation—with CDN streaming for ad monetization and replay functionality, maximizing revenue potential and long-tail engagement. By intelligently switching between RTC and CDN delivery, platforms can achieve the ideal balance between audience interaction and monetization, all within a single playback environment.
“Working with Agora has been a game-changer for VisualOn,” said Yang Cai, CEO and President of VisualOn. “Their real-time engagement expertise perfectly complements our playback technology, allowing us to jointly deliver ultra-low latency, AI-powered sports streaming at a scale the industry has never seen. This collaboration empowers broadcasters and platforms to deliver unmatched interactivity and monetization opportunities, while giving fans a truly next-generation viewing experience.”
Experience Real-Time, AI-Enhanced Sports Streaming with Sub-Second Latency
With full compatibility between Agora’s streaming capabilities and VisualOn’s cross-platform player, this joint solution accelerates time-to-market and delivers performance that exceeds traditional streaming methods. It seamlessly adapts CDN and RTC protocols based on real-time network conditions, ensuring smooth, high-quality playback.
AI-driven enhancements optimize video in real time, enable instant multilingual translation, and support interactive features like live chat, polls, and multi-camera views. On-demand optimization extends these benefits to pre-recorded content with rewind and casting, while built-in DRM and ad insertion protect and monetize streams. On the playback side, VisualOn’s SDK supports ultra-low latency RTC playback with an automatic fallback to CDN protocols like HLS, ensuring a smooth viewing experience even under challenging network conditions.
“At Agora, we’re setting a new standard for live streaming by combining sub-second latency with AI-powered video optimization and real-time audience engagement,” said Tony Zhao, CEO of Agora. “By partnering with VisualOn’s best-in-class video player technology, we can now deliver a seamless live experience—with unmatched speed and video quality—that intelligently switches between real-time interactivity (RTC) and standard (CDN) streaming.”
See the Future of Live Sports Streaming at IBC2025
Visit VisualOn and Agora at Booth 5.A55 for an exclusive, hands-on demo and experience how AI-driven, ultra-low latency technology is transforming live sports broadcasting.
