Synamedia and SoFast announce strategic go-to-market partnership to accelerate FAST, pay-TV, and VOD
At the NAB Show 2026, Synamedia and SoFast are announcing a strategic go-to-market partnership aimed at helping broadcasters, OTT platforms, telecom operators, and smart TV manufacturers rapidly launch, enrich, and monetise next-generation television services.
The collaboration combines Synamedia’s industry-leading video technology infrastructure with SoFast’s global ecosystem of ready-to-deploy content bundles, monetisation solutions, and channel operations services, creating a powerful end-to-end solution for the connected TV market.
Together, the two companies will enable media organisations and operators to accelerate the deployment of FAST and OTT services while expanding content offerings and unlocking new monetisation opportunities.
The partnership is underpinned by the pre-integration of SoFast’s content bundles with Synamedia Go, enabling the rapid onboarding and launch of FAST, Pay TV, and VOD services. In addition, the collaboration enhances Synamedia Senza and Synamedia Iris by aligning SoFast’s content ecosystem with Synamedia’s advanced service delivery, user experience, and monetisation capabilities. Together, this approach reduces integration effort, accelerates time-to-market, and allows platforms and operators to scale audience reach and revenues.
Combining Technology, Content, and Monetisation
Through this partnership, Synamedia’s customers will gain access to SoFast’s ready-to-deploy content bundles and monetisation capabilities, including:
700+ FAST channels ready for distribution
1,600+ pay-TV channels across multiple genres and markets
250,000+ VOD titles
In addition, SoFast provides linear channel creation and playout services, enabling content owners and platforms to launch and operate channels efficiently.
The partnership also integrates advanced CTV monetisation capabilities, helping platforms and operators unlock new advertising revenue across FAST and connected TV environments. These services complement Synamedia’s globally recognised technology platform for video delivery, content protection, and monetisation at scale.
Accelerating Time-to-Market for the Industry
By combining technology infrastructure with ready-to-deploy content ecosystems, the partnership aims to significantly simplify and accelerate the launch of new TV services. Broadcasters, operators, and OTT platforms will be able to:
Rapidly enrich their content offering with FAST and pay-TV channels
Expand into VOD experiences
Launch or operate linear channels using professional playout services
Deploy advanced monetisation models, including CTV advertising and subscriptions
Accelerate time-to-market for new connected TV services
As the FAST ecosystem continues to grow worldwide, the partnership addresses the increasing demand from platforms and operators for scalable, ready-to-deploy solutions.
“By combining Synamedia’s technology infrastructure with the global content and service ecosystem operated by SoFast, we are creating one of the most comprehensive solutions in the industry to accelerate the launch of FAST and OTT services. Together, we enable broadcasters, platforms, and operators to significantly reduce their time-to-market while gaining immediate access to ready-to-deploy content bundles across FAST, pay-TV, and VOD, supported by professional playout services and advanced CTV monetisation capabilities,” said Yanai Arfi, CEO of SoFast.
“Our partnership with SoFast reflects Synamedia’s commitment to giving customers the agility they need to succeed in a rapidly evolving video landscape. By combining our cloud-native video platform with SoFast’s global content ecosystem, we are removing the traditional barriers to launching and scaling new services, and enabling operators, broadcasters, and OTT providers to introduce new content and experiences with unprecedented speed - all whilst still ensuring the quality, reliability, and monetisation foundations that the industry demands,” said Steve Reeves, VP Sales & Customer Enablement at Synamedia.
The partnership and joint opportunities will be presented during the NAB Show, taking place in Las Vegas from April 18–22, 2026. Industry partners interested in exploring collaboration opportunities are invited to meet with the teams during the event.
