Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, today launched an industry-leading in-venue analysis solution designed to provide sports properties and their partners with a robust and holistic measurement of in-stadium/arena assets. This solution addresses the critical need for more comprehensive and integrated sponsorship analytics.
Currently, properties are missing out on sponsorship exposure across millions of attendees to their games throughout the year. To deliver the insights and actionable valuations they require, Relo Metrics in-venue analysis monitors and analyzes all field-level signage, rotational LEDs and scoreboards in each venue that are visible to fans while they are in their ticketed seat, and often not visible via broadcasts and streaming given camera angles or the focus on the gameplay.
By measuring the quality and quantity of in-venue sponsorship exposure, and incorporating perspectives from fans in the stands, Relo Metrics in-venue analysis delivers transformational capabilities for the sports ecosystem to understand interaction, visibility and engagement across assets located within the stadium. The solution calculates the number of exposures and impressions for each placement-sponsor combination, gives each a value and displays this information in Relo’s Media Value Center, where it is available alongside all the other metrics Relo provides the industry
This approach also allows users to benefit from consistent metrics across every channel supported by Relo Metrics technologies. And enables easy comparison between in-venue, broadcast, social and streaming platforms, giving clients an unparalleled understanding of the impact and effectiveness of their sponsorship investments.
“The launch of Relo Metrics in-venue analysis is a game-changer for the sports sponsorship industry because our unique approach enables properties to capture the overall value of in-venue assets as fans consume them.” said Jay Prasad, CEO, Relo Metrics. “Providing this level of insight addresses the need for a data driven vs. assumption based methodology that is ready for global customers. This demonstrates our commitment to delivering innovation for the sponsorship ecosystem.”
