Evergent, the customer management and monetization leader for streaming and digital subscription businesses, and Minno, the global leader in faith-based content for children, today announced that Minno is now live on Evergent’s end-to-end monetization and subscription management platform. By leveraging Evergent’s proven expertise having onboarded over a billion users on behalf of clients globally, Minno is equipped with scalable subscription, billing, and customer lifecycle management capabilities designed to support the continued growth and engagement of its rapidly expanding faith-based streaming audience.
The partnership enables Minno to deliver engaging, values-driven content to families worldwide through its Minno Kids app, which features nearly 200 shows and is available across major mobile, streaming, web, and smart TV platforms. By leveraging a flexible, scalable platform, Minno is well positioned to support continued subscriber growth, evolving monetization strategies, and expanding global audience engagement. The deployment brings together the Evergent Monetization Platform (EMP), with a strong emphasis on Identity Management and integration of Evergent Payments, into a unified solution.
According to industry research, specialty streaming services focused on passionate audience segments, including faith-based, family-friendly, multicultural, and genre-specific content, continue to outperform much of the broader streaming market. Antenna data found that specialty SVOD subscriptions grew 12% year over year in 2025, with nearly one-third of U.S. streaming subscribers engaging with niche streaming services. This continued growth highlights the increasing demand for targeted, values-driven streaming experiences, while also creating greater complexity for providers managing subscriber lifecycles, payments, and regional monetization strategies across diverse audiences.
“Helping families experience Jesus every day is at the center of everything we build at Minno,” said Shane Lindley, Chief Product Officer at Minno. “Partnering with Evergent enables us to deliver simpler, more reliable subscription and payment experiences for parents while equipping us with the infrastructure needed to support long-term growth and serve families around the world more effectively.”
“This milestone represents a significant evolution in how content providers can bring specialized streaming experiences to market,” said Vijay Sajja, Founder and CEO of Evergent. “With Minno, we are demonstrating the power of a truly end-to-end monetization platform, from identity and subscription management to payments, all working together to enable agile, scalable growth. This is especially impactful in emerging segments like faith-based content, where flexibility and global reach are critical.”
By leveraging Evergent’s platform, Minno can more efficiently manage subscriber lifecycles, support diverse payment methods across markets, and rapidly introduce new subscription options and content offerings tailored to its audience. With Evergent Payments integrated into the platform, Minno benefits from an integrated payments experience that improves conversion rates and payment success across markets. This integrated approach helps deliver a smoother subscriber experience through more flexible payment options, improved payment reliability, and reduced friction during sign-up and renewal.
As the partnership continues to evolve, the next phase will focus on the implementation of Evergent Captivate, Evergent’s AI-powered suite for churn management and payment recovery. This will enable Minno to further enhance subscriber experiences and platform loyalty through intelligent, data-driven engagement.
