Evergent (#5.F86) will reveal the latest data-driven strategies major media companies and direct-to-consumer sports streaming services are pioneering to drive profitability and subscriber retention at IBC2024 (RAI Amsterdam, 13-16 September). The company will showcase how new GenAI tools are transforming churn prevention through advanced behavioral analytics, deeper personalization and dynamic pricing capabilities, while demonstrating how strategic service bundling and hybrid monetization models increase revenues and platform loyalty.
Evergent has managed relationships with over 800 million users across 180+ countries for organizations including the NBA, Fox, Sony Pictures, BritBox, and MSG Networks, harnessing rich datasets and consumer insights to enhance acquisition, monetization, and retention through next generation subscriber experiences.
Attendees will discover the critical strategies that media companies and sports brands are deploying to maximize profitability and combat churn, including:
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New AI-driven tools and customer behavioral insights that enable dynamic onboarding, pricing, and personalization strategies to boost revenue.
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Enabling effective super bundling through strategic content and digital service expansion to transform customer acquisition and retention.
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Flexible monetization and innovative fan-centric subscription features that top sports media brands are pioneering to drive fan engagement and maximize ROI on live sports content.
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Data-driven solutions to fix the avoidable and significant revenue leaks across global payments and millions of subscriber interactions that damage streaming companies’ bottom line.
Evergent will be participating in the following panels at IBC2024:
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Vijay Sajja, CEO & Founder, will be joined by Phil Wiser, Executive VP & Global Chief Technology Officer at Paramount and Anil Jain, Google’s Managing Director of Media & Entertainment, for behind-the-scenes insights on successful D2C business model transformations in “Under to Hood of D2C Business Model Transformation: The Role of Hybrid Monetization, the Cloud and Generative AI,” at the Showcase Theatre, (Friday, September 13, 12 pm CET)
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Ashish Patel, President and GM, MK.TV at MediaKind, and other C-level executives will join Vijay Sajja for the joint speaker session, “How Not to Deploy a TV Platform,” Showcase Theatre (Friday, September 13, 2:45pm CET)
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Google Cloud Platform will join Evergent for a live demo on "Gen AI for Streaming Subscriber Onboarding, Discovery and Retention,” on the Content Everywhere Stage, Hall 14 (Sunday, September 15, 4 pm CET)
Evergent will also be participating in the following networking events:
- Evergent, QuickPlay, Caretta Research and Google Cloud will be partnering to host the IBC Pride Happy Hour in support of the LGBTQI community and allies (Friday, September 13th, 5pm CET)
- Evergent will also be participating as a sponsor for the Irdeto Ecosystem Happy Hour (Saturday, September 14th, 4pm CET)
- Evergent and MediaKind will be co-hosting an East meets West Beer and Tacos Happy Hour at the MediaKind booth (1.D71) (Sunday, 15th September, 4pm CET)
For more information on the latest trends Evergent has analyzed in streaming profitability, read the company's recent whitepaper, ‘A Playbook for Streaming Profitability’ here.
