Edit Cloud’s innovative solutions, and their partnership with Adobe, have equipped ITV Studios to revolutionise the editing process for “Come Dine With Me’.
“Come Dine With Me,” produced by ITV Studios label Multistory Media for Channel 4, is one of the UK’s most beloved and enduring TV shows. Known for its unique format and engaging content, the show traditionally relied on traditional on-premise editing systems. However, rising production costs has meant it has become more and more important to find a more cost-effective way to produce the show, and innovate for the future.
Edit Cloud has been working with ITV Studios, and their global innovation hub, to deliver alternative solutions with an ambition to transform the editing process for “Come Dine With Me” by transitioning from on-premise systems into an Amazon Web Services (AWS) cloud-based editing solution using Adobe Premiere Pro. The transformation means that the production can take advantage of advanced features within Premiere Pro like Speech to Text and Text-Based-Editing, significantly enhancing the logging, preparation, and editing process.
A new solution from Edit Cloud
The new approach brought about by Edit Cloud unlocks several key benefits for ITV Studios, and labels like Multistory. “Come Dine With Me” is now positioned to benefit from Edit Cloud’s new approach as it begins production this summer.
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Time Savings: Edit Cloud’s cloud-based Adobe workflow and advanced tools offers up to 60% reduction in logging time and edit prep, accelerating the post workflow by up to 30%. This efficiency will allow the production teams to save time, and focus more on creative aspects rather than mundane tasks like transcribing or manual logging content.
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Cost Efficiency: Edit Cloud’s commitment to save time in the logging and text-based editing, plus the move away from costly on-premise infrastructure, enabled Multistory to shorten their production schedule and deliver crucial cost savings.
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Environmental Benefits: Edit Cloud contributes up to 51% reduction in carbon emissions, which aligns with ITV Studios’ commitment to sustainability, making the production process more eco-friendly.
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Enhanced Collaboration: The cloud-based workflow offers up a superior collaboration experience, among the production team, whether they are working at home or in a studio collaborating together.
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Positive Training Feedback: in order to support the CDWM teams new ways of working in cloud and on Adobe, training was provided by Edit Cloud Academy which was well-received, with participants giving an average positive feedback rating of 94%. Additionally, editors commented they felt more employable and versatile in their roles, having broadened their skills and become proficient in modern, industry-standard Adobe Creative Cloud. This is again important for itv to be agnostic and diverse.
Edit Cloud’s innovative solutions, and their partnership with Adobe, have equipped ITV Studios to revolutionise the editing process for “Come Dine With Me’. It also presents another option for productions to find efficiencies and viable ways to get commissions. The combination of being in the cloud, using Adobe Premiere Pro and its advanced AI-powered tools, and comprehensive training through the Edit Cloud Academy offers significant time savings, reduced environmental impact, enhanced collaboration, and improved employability for the editing team.
The case study highlights the transformative potential of embracing cutting-edge technology delivered alongside effective training to increase creative productivity.
