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Brightcove Audience Makes Video the New Foundation of Modern Marketing Posted: 03/08/2015
Brightcove Audience Makes Video the New Foundation of Modern Marketing

Brightcove, the leading provider of cloud services for video, today announced general availability of Brightcove Audience, a new feature in the Brightcove Video Marketing Suite (VMS) that connects video analytics directly into Oracle Eloqua and Marketo marketing automation platforms, captures leads, and translates video engagement data into contact tracking, lead scoring, and customer segmentation. This feature allows marketers to achieve better results by turning their video content into highly-effective lead capture assets. The Brightcove integration is certified by Oracle and is available in Oracle Cloud Marketplace. Marketo customers can access the Brightcove integration in Marketo LaunchPoint.

Tags: Brightcove | VOD | video | marketing | OTT | Audience
Submitted by Sophie Rayers - Brightcove
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Brightcove Powers the Next Generation of Online Video with the New Video Cloud Posted: 20/07/2015
Brightcove Powers the Next Generation of Online Video with the New Video Cloud

Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services for video, today announced general availability of the new Brightcove Video Cloud, the companys flagship solution re-architected to simplify the complexity of next-generation online video distribution and publishing.  The new Video Cloud incorporates a beautiful new HTML5 user interface, faster upload and playback, mobile publishing, and new custom analytics to scale workflows, speed time-to-live, and measure the impact of video content.  Using Brightcoves next-generation Video Cloud, organizations can expand audience reach, propagate their brand, and engage audiences across devices and platforms.

Tags: Brightcove | video | cloud
Submitted by Sophie Rayers - Brightcove
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Wimbledon Serves up Ace Video Experiences with Brightcove Posted: 30/06/2015
Wimbledon Serves up Ace Video Experiences with Brightcove

The years most anticipated tennis tournament is upon us, but even if you cant be there in person, Wimbledons digital strategy is looking to offer the next best thing. To make this happen, Wimbledon is putting video at the centre of its plans.

Tags: Wimbledon | Brightcove | video
Submitted by Sophie Rayers - Brightcove
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The kids are all right: How the Clangers are changing the future of childrens TV consumption Posted: 29/06/2015
The kids are all right: How the Clangers are changing the future of childrens TV consumption

Since the very first episode of the Clangers in 1969, we have seen a rapid evolution in the way we consume TV. Starting with the introduction of digital in the 1990s before swiftly moving onto HD/UHD, and now the Internet is having a game-changing effect on the way we watch the box. In fact, even the box has morphed into numerous shapes, sizes and smart devices.

Tags: VOD | Video on demand
Submitted by Sophie Rayers - Brightcove
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