ASB GlassFloor, the leading provider in LED sports flooring, today announced the opening of Athletes Lab 2.0, a premier athletic training facility designed to elevate player experience and performance through cutting-edge technology integration and world-class training environments.
The expanded Orlando hub fuses proven court performance with next-generation software integration and analytics. Developed in partnership with the NBA, the facility caters to NBA teams for utilizing the space for practice sessions while also welcoming NCAA programs seeking elite-level training environments and data-driven player development.
"We're creating a home for athletes who are committed to maximizing their potential," said Chris Thornton, Managing Director at ASB GlassFloor America. "Through our partnership with the NBA, we're hosting the world's best players while supporting collegiate programs. Athletes Lab 2.0 delivers the perfect integration of traditional performance with innovative technology, all in a facility designed around the athlete's journey."
A Next-Generation Training Ecosystem
At twice the size of its predecessor, the ASB Athletes Lab 2.0 features both a traditional hardwood court and the revolutionary ASB LumiFlex full-LED glass court. The wooden floor has been purposefully installed to allow teams to compare and experience the distinct advantages of ASB GlassFloor against conventional surfaces in an elite training environment. The facility integrates the fully interactive LumiFlex court—displaying real-time graphics, player tracking, and performance metrics directly on the playing surface—with ShotTracker analytics for continuous skill development tracking and Spiideo multi-angle video capture for advanced game review.
Already trusted by EuroLeague Basketball teams and featured at major basketball events, including NBA All-Star 2024 and FIBA U19 Women’s World Cup 2023, the ASB LumiFlex combines authentic court feel with enhanced health and safety features and real-time data feedback enhances player performance and development.
Designed for Performance, Built for Innovation
The ASB LumiFlex is engineered with advanced impact absorption and precision traction that protect joints, knees, and ankles, supporting athlete longevity while maintaining elite-level performance standards. Coaches and trainers leverage integrated data systems to make smarter decisions, accelerate skill development, and track continuous improvement, creating a complete training experience that addresses every dimension of athletic performance.
A Venue for Brands and Partners
In addition to offering flexible, high-performance training environments, ASB Athletes Lab 2.0 also serves as a destination for brands, rights holders, and media companies seeking to host product launches, athlete showcases, and immersive brand experiences. Real-time graphics, bespoke sponsorship content, and dynamic visuals can be projected directly underfoot, enabling unprecedented brand storytelling aligned with elite athletic performance.
