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YOUGOV AND EDGEWARE RESEARCH HIGHLIGHTS CLEAR DEMAND FOR TAILORED TV CONTENT Posted: 08/04/2019
YOUGOV AND EDGEWARE RESEARCH HIGHLIGHTS CLEAR DEMAND FOR TAILORED TV CONTENT

New online research from Edgeware and YouGov, an international data and analytics group with access to an online panel of five million people worldwide, has found that a high proportion of consumers would welcome TV content that is tailored to their personal preferences. According to the study, 89% of adults across the UK, USA, Hong Kong, Mexico and Spain would be interested in content that is aimed at their personal interests when watching traditional TV channels.

Tags: Edgeware | NAB | OTT | streaming | OTT TV | YouGov | personalization | Virtual Channel Creation | broadcasting | personalized TV | NAB 2019 | NAB 2019
Submitted by Red Lorry Yellow Lorry
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Edgeware new Virtual Channel Creation enables broadcasters to launch tailored live TV channels for OTT Posted: 02/04/2019
Edgeware and rsquo;s new Virtual Channel Creation enables broadcasters to launch tailored live TV channels for OTT

Edgeware has today announced the launch of its new Virtual Channel Creation solution that will enable broadcasters to offer a tailored ‘lean-back’ OTT TV experience to its viewers, and increase the value of their existing live content.

Tags: OTT | streaming | YouGov | personalization | content delivery | broadcast | live content | NAB 2019 | NAB 2019
Submitted by Red Lorry Yellow Lorry
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YouGov and Edgeware research finds forensic watermarking could half the losses from online video piracy Posted: 20/03/2018
YouGov and Edgeware research finds forensic watermarking could half the losses from online video piracy

Edgeware, the pioneer of TV CDN technology, working alongside YouGov, an international data and analytics group with access to an online panel of five million people worldwide, has found that the billons lost to online piracy could be halved by putting in place anti-piracy measures. Edgeware’s research found that 50% of viewers who said they would watch pirated content, would be dissuaded from doing so if they knew a program they were watching could be tracked back to its source using forensic watermarking.

Tags: Edgeware | YouGov | Research | Piracy | Forensic Watermarking | NAB 2018 | NAB 2018
Submitted by Red
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