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XR Studios pioneers disguise new virtual zoom feature for Katy Perry performance Posted: 20/05/2021
XR Studios pioneers disguise and rsquo;s new virtual zoom feature for Katy Perry performance


XR Studios, were among the first to incorporate the new virtual zoom feature from disguise's xR r18 software. For what is now the third collaboration with singer Katy Perry, XR Studios used the new feature to enhance her performance for the Lazada, the Malay e-commerce platform, annual Super Party that was simulcast across Southeast Asia.




Tags: disguise | Katy Perry | XR Studios | xR
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XR Studios selects disguise as central technology hub for 2020 MTV VMAs Posted: 04/09/2020
XR Studios selects disguise as central technology hub for 2020 MTV VMAs

The first major awards show in the US to be broadcast since the pandemic was held Sunday, August 30, when the socially distant MTV Video Music Awards were telecast from New York City. XR Studios selected the disguise xR workflow, powered by the latest disguise gx 2c media server, as the show’s central technology hub.

Tags: disguise | extended reality | xR | XR studios | digital production | live events broadcast | VMAs 2020 | gx 2c | disguise software | Notch | live entertainment | Renderstream | Miley Cyrus | Black Eyed Peas | Doja Cat | Lady Gaga | Da Baby | Bubble Agency
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disguise xR Pushes The Boundaries Of Album Promotion ForBlack Eyed Peas Posted: 14/07/2020
disguise xR Pushes The Boundaries Of Album Promotion ForBlack Eyed Peas

Despite current lockdown restrictions still in place in many countries, disguise xR technology has enabled partner XR Studios to create a limitless performance environment for Grammy award winning hip-hop band Black Eyed Peas to promote their new album on primetime TV shows across the world.

Tags: disguise | XR Studios | extended reality | xR | live production | live broadcast | Bubble Agency
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disguise xR Delivers Defining Moment in Broadcast With Katy Perry Performance On American Idol Finale Posted: 03/06/2020
disguise xR Delivers Defining Moment in Broadcast With Katy Perry  Performance On American Idol and rsquo; Finale

Technology pioneers XR Studios leveraged the latest technology from disguise to bring the future of broadcast to primetime American television when pop sensation Katy Perry performed her new single ‘Daisies’ on the season finale of American Idol. The project relied on the collaboration between the creative and technical teams led by XR Studios, with content by Silent Partners Studio using Notch VFX, direction by Silent House Productions and PRG North America as the Production Vendor.

“Started on the #AmericalIdol stage, ended up in a whole new world”, as Katy Perry wrote on her Instagram, the performance has since been watched by over 9 million viewers around the globe with over 2 million Youtube hits on top of the 7.3 million strong viewers on the night. The broadcast has left many asking ‘how was the performance achieved?’

“Having disguise for delivery of this content was crucial... there's simply no other solution out there that I would trust with this.” explains JT Rooney of Silent Partner Studios, who was the Screens Producer and led all the creative content creation.

 

Tags: disguise | xR | XR Studios | Scott Millar | Katy Perry | Silent House Productions | American Idol | Silent Partners Studio | The Squared Division | Broadcast | Bubble Agency
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