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Imagine Communications Elevates Inventory Optimisation to New Levels of Efficiency Posted: 18/09/2017

Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced xG GamePlan¢, a next-generation, impressions-based inventory optimiser that leverages the scale and distributed nature of virtualized environments to help media companies significantly increase the value of available inventory. The xG GamePlan module, the newest member of Imagines next-generation advanced ad management portfolio, provides broadcasters and distributors with a cloud-native inventory optimisation engine fine-tuned to increase revenue opportunities by meeting audience targets and satisfying buy-side campaign requirements, while consuming the minimal amount of commercial airtime.

Tags: Imagine Communications | xG GamePlan | MKM Marcomms | ad revenue optimiser
Submitted by MKM Marketing Communications
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