Tektronix Helps Content Creators Solve Critical Challenges Capturing 4K UHD, WCG, HDR Content

Date: 29/08/2017
Tektronix Helps Content Creators Solve Critical Challenges Capturing 4K UHD, WCG, HDR Content

New technologies such as 4K, Wide Color Gamut (WCG) and High Dynamic Range (HDR) allow video content creators to create stunning images and content for delivery to the home, but they also add considerable complexity to workflows. Tektronix, Inc., an industry-leading innovator of video test and monitoring solutions, today unveiled a comprehensive set of production tools to help content creators minimize and manage this complexity at its source the camera. The new solutions, available now, will be demonstrated at IBC 2017 this September on Stand 10 D41.

In live environments, there is often a mix of HDR (High Dynamic Range) and SDR (Standard Dynamic Range) cameras used. When using traditional waveform monitors to balance these cameras the different trace levels for the same luminance levels forces operators to do a lot of guess work as they try to balance the cameras. In studio or episodic production environments, there is a high cost associated with scene setup and luminance levels, therefore, Operators and DPs (Director of Photography) need quick and consistent ways to set lighting using displays that provide measurements and levels that have a direct correlation to the relative light levels (Stops) rather than percentage scales available in traditional waveform displays. In addition, matching colors and skin tones across different color spaces (BT2020 and BT709) is challenging when producing content in multiple formats which means operators need familiar displays (such as BT709 Vector display) that enable them to make these checks quickly and accurately across color spaces.

Multiple and still-evolving 4K, WCG and HDR standards and formats put content creators in the position of having to deal with an array of confusing and complex requirements almost daily. And when errors happen, they can end up being costly and time consuming, said Charlie Dunn, general manager, Video Product Line, Tektronix. With our new comprehensive monitoring solution based on the PRISM platform, we are helping our customers confidently create high quality content with the latest technologies, giving them a competitive advantage and lowering costs and reducing risk.

As a software-based platform, PRISM offers a range of options and field-installable upgrades for monitoring hybrid IP/SDI networks among many other applications. With the addition of the new 4K/WCG/HDR toolset, PRISM now becomes a comprehensive production solution specifically designed to address multi-format and multi-standard challenges. PRISM is the ideal HDR and WCG solution for camera acquisition in OB Vans and production studios. The new toolset includes:

  • A Tektronix-patented Stop Waveform Display that allows operators to adjust camera exposure in a consistent manner without having to worry about the optical to electric transfer function (OETF) of a camera. It also allows cinematographers shooting episodic dramas to quickly create scene or subject lighting, saving production time and expense.
  • An industry first vector display with a 3D look-up table (LUT) that allows the familiar BT.709 vector to be used to evaluate skin tones, match colors to familiar reference marks and determine the degree of color gamut compatibility for BT.709 conversion. Because operators can stay in their comfort zone even when working with different color systems, the vector display helps to create high quality content without error and reduces the learning curve.
  • A combination of full, quad or vertical display modes that give operators extensive flexibility to view application displays optimally for their needs and thus maximize their efficiency.

Availability

Available in 3RU half-rack, 1RU full-rack and standalone configurations, the PRISM platform along with the new production toolset will be available at the end of September.

About Tektronix

Headquartered in Beaverton, Oregon, Tektronix delivers innovative, precise and easy-to-operate test, measurement and monitoring solutions that solve problems, unlock insights and drive discovery. Tektronix has been at the forefront of the digital age for over 70 years. Join us on the journey of innovation at TEK.COM.

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Tags: Tektronix | PRISM | IBC2017 | content creators | 4K | UHD | WCG | HDR | IBC 2017 | IBC 2017
Submitted by Tektronix (Bubble Communications)
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Submitted by Bubble Agency
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SDVI Congratulates Hilary Roschke on Being Named Head of Americas and Chair of Board for Rise North America Posted: 21/01/2022
SDVI Congratulates Hilary Roschke on Being Named Head of Americas and Chair of Board for Rise North America

SDVI, the leading platform provider for cloud-native media supply chains, today congratulates Hilary Roschke, vice president of strategic operations, for being named head of Americas and chair of board for Rise North America. In this new role for the Rise organization, Roschke will help build relationships and drive North American membership and program expansion.

Tags: Hilary Roschke | Rise North America | SDVi | Diversity | Women in tech
Submitted by Wall Street Communications
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Dynamic Infographic From Marketron Details Full Scope of Opportunity for Local TV Advertising Pros in 2022 Posted: 21/01/2022
Dynamic Infographic From Marketron Details Full Scope of Opportunity for Local TV Advertising Pros in 2022

Marketron, the broadcast industry's leading technology provider for more scalable, predictable, and reliable revenue, today unveiled a dynamic infographic designed to give local TV advertising professionals a clear understanding of 2022 digital advertising trends, as well as the data and recommendations to capitalize on trends and increase advertising opportunities.

Tags: Infographic | Marketron | Local TV | Advertising
Submitted by Wall Street Communications
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Visual Data Media Services Reimagines Content Remastering and Restoration with Matchmaker Posted: 21/01/2022
Visual Data Media Services Reimagines Content  Remastering and Restoration with Matchmaker

Visual Data Media Services responds to customers’ increased demand for quality content along with compressed delivery timelines with its Matchmaker™ film scanning and restoration solution. The workflow combines Artificial Intelligence (AI) algorithms with Visual Data’s creative and technical expertise, to significantly reduce the time needed to remaster content to 4K/ HDR and prepare it for distribution -- taking large-scale projects from years or months down to weeks or days.




Tags: Visual Data | Visual Data Media Services | Matchmaker
Submitted by Bubble Agency
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Adder Expands Distribution Partnership for the Nordics Region Posted: 21/01/2022
Adder Expands Distribution Partnership for the Nordics Region

Adder Technology, a global specialist in connectivity and IP KVM solutions, has today extended its successful relationship with recognized and respected distributor, DigiBox. For over a decade, Adder has been working with the specialist media and entertainment partner in the UK&I, and a new distribution agreement will see the partnership extend to the Nordics region.

Tags: IP KVM | KVM Matrix | ZeroU KVM | HDMI | DisplayPort | Computer Access | Computer Control | Remote Access | Post-Production | Outside Broadcast | Broadcast | Transport Technology | Industrial Technology | Air Traffic Control | VFX
Submitted by Adder
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Cobalt Digital Opens Doors to Representative Office in China Posted: 20/01/2022
Cobalt Digital Opens Doors to Representative Office in China

Cobalt® Digital, designer and manufacturer of award-winning edge devices for live video production and master control, and a founding partner in the openGear® initiative, has welcomed 2022 with the launch of a Representative Office in China. Based in Beijing, the Office is staffed by local sales and support professionals with deep regional knowledge and extensive experience supporting Cobalt’s product portfolio. The office, which represents Cobalt’s expanded reach into the growing China market, opened its doors in late December 2021.

Tags: Cobalt Digital | Cobalt’s 9971 | Multiviewer | openGear | 9971-MV6-4K | 9904-UDX-4K HDR | Ultra-Low Latency Mode | Encoder | 9992-ENC | BBG-1300-FR Mini openGear | 9905-MPx | Cobalt Digital’s 12G | Chris Shaw | encoders | decoders | 3G-SDI Models | RIST technology | Dr. Ciro Noronha | 9926
Submitted by Desert Moon
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Gigcasters Achieves Broadcast Quality Live Streaming with the Zixi OnAir Mobile App Posted: 20/01/2022
Gigcasters Achieves Broadcast Quality Live Streaming with the Zixi OnAir Mobile App

Gigcasters, a live streaming engineering company, has seen mobile production increase during the pandemic and witnessed first-hand the benefits of higher frequency, lower cost productions using Zixi’s OnAir app infrastructure. The company first tried live video delivery remotely using laptops and WebRTC, but found the reliability of the feed was not good, and packet loss and image quality were insufficient. Once the Zixi OnAir app was quickly enabled on local production teams’ mobile phones, getting a broadcast-quality feed was easy. 






Tags: Gigcasters | Zixi | Zixi OnAir
Submitted by Bubble Agency
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SMPTE Inks Partnership With the Entertainment Technology Center at USC to Study On-Set Virtual Production Solution Posted: 20/01/2022
SMPTE Inks Partnership With the Entertainment Technology Center at USC to Study On-Set Virtual Production Solution

SMPTE®, the home of media professionals, technologists, and engineers, has signed a memorandum of understanding with the Entertainment Technology Center, a department within the School of Cinematic Arts at the University of Southern California (ETC), an entertainment technology think tank and research center. The memo supports a partnership between the two organizations to collaborate on a SMPTE solution for on-set virtual production (OSVP) — the first in the Society's planned series of Rapid Industry Solutions (RIS) intended to address quickly evolving technologies and their application across the media and entertainment industry.

Tags: On-set virtual production | Rapid Industry Solutions | OSVP | Entertainment Technology Center | SMPTE | USC
Submitted by Wall Street Communications
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New Dalet AmberFin Update Enables Customers to Expand Streaming Workflows Posted: 20/01/2022
New Dalet AmberFin Update Enables Customers to Expand Streaming Workflows

Enhanced media processing capabilities and seamless integration with Dalet Flex and Dalet Pyramid solutions elevate user experience, support mobility, and expand workflow options; Successful AWS Foundation Technical Review ensures cloud excellence

Tags: Dalet | Dalet AmberFin | Dalet Flex | Dalet Pyramid
Submitted by Zazil Media Group
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Broadcast Solutions Partners with Video Automation Software Developer Seervision Posted: 20/01/2022
Broadcast Solutions Partners with Video Automation Software Developer Seervision

Broadcast Solutions and its branch Broadcast Solutions Nordic partners with Seervision, developerof video automation software solutions.

Tags: Seervision | Broadcast Solutions
Submitted by Broadcast Solutions
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Cromorama Chooses Leader LV5600 Reference Instrumentation Posted: 20/01/2022
Cromorama Chooses Leader LV5600 Reference Instrumentation

Cromorama, one of Europe's most experienced specialists in film and television color management, has chosen Leader LV5600 reference instrumentation for use at its Warsaw headquarters and on location. Cromorama's founder, Pablo Garcia Soriano, pioneered the implementation of multi-delivery HDR and SDR for large sports events. In recent years he has become a worldwide reference on color control technology for broadcast and digital cinematography productions.


Tags: Leader Instruments | video test equipment | audio test equipment | video waveform monitors | 12G waveform monitors | 12G video analyzers | IP video analysers | video noise meters | HDR test equipment | true-hybrid test equipment | Hi-Vision test equipment
Submitted by Stylus Media Communications
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Ateliere Creative Technologies Launches Cloud-Based Connect Supply Chain Platform on AWS Marketplace Posted: 20/01/2022
Ateliere Creative Technologies Launches Cloud-Based Connect Supply Chain Platform on AWS Marketplace

Ateliere Creative Technologies Launches Cloud-Based Connect Supply Chain Platform on AWS Marketplace

Ateliere enables easy purchasing of their digital supply chain platform in AWS Marketplace, allowing customers to take advantage of existing AWS relationships and incentives.

Tags: Ateliere Creative Technologies | Ateliere Connect | Ateliere Discover | Cloud-native media supply chain | SaaS | IMF | broadcasters | content creators
Submitted by Bubble Agency
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Autodesk Acquires Moxion Cloud Solution for Digital Dailies Posted: 20/01/2022
Autodesk Acquires Moxion Cloud Solution for Digital Dailies

Today Autodesk announced the acquisition of Moxion, the New Zealand-based developer of a powerful, cloud-based platform for digital dailies used by leading filmmakers on some of the world's most complex and challenging productions, including “The Midnight Sky,” “The Marvelous Mrs. Maisel,” and “The Matrix Resurrections.” The acquisition of Moxion’s talent and technology will expand Autodesk's own cloud platform for Media and Entertainment upstream, moving beyond post-production into production, bringing new users to Autodesk while helping better integrate processes across the entire content production chain. 

Tags: Autodesk | Moxion | Dailies | Digital Dailies | Production
Submitted by Autodesk
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