Dalet, a leading provider of solutions and services for broadcasters and content professionals, today announced that TV Azteca, Mexico’s leading multimedia conglomerate, has deployed Dalet Galaxy five to reinvigorate the company’s content supply chain and deliver robust programming options faster to its audiences across all traditional, digital and social platforms. The highly popular media group offers a wide range of entertainment programming including, series, live musicals, thematic programs and sports. In addition to the diverse schedule, TV Azteca delivers news 18 hours per day through a network of local stations across the country.
“The goal of TV Azteca’s ambitious transformation was to connect the digital content traffic for TV with the digital platforms and deliver to our audiences programming options that encompass the breadth and depth of our news reporting, and the entirety of our outstanding media catalog. Dalet Galaxy five gave us the technical capabilities to build this innovative media production ecosystem, with the workflow acceleration to engage with our audiences in real-time,” explains Pedro Carmona, CTO of TV Azteca. “The project execution was remarkable and the resulting impact immediate. The TV Azteca operation went from a manual process, where on average it took 10 minutes to get content on-air, to near-instant and often automated real-time delivery of content and programs. The benchmark for improved performance was undeniable and provided us the efficiency required to expand program options for our viewers.