Sony Expands its SRMASTER Alliance for Open Production of 4K Motion Picture Content

Date: 27/02/2012
Sony Expands its SRMASTER Alliance for Open Production of 4K Motion Picture Content

In January 2012, Sony began worldwide deliveries of the F65 CineAlta digital motion picture camera to meet the incredibly high demand from production professionals. Approximately 400 units were pre-ordered, and several high-profile productions are now shooting features with the F65.

The following six companies have released product versions capable of SRMASTER format processing, supporting 4K content workflows for on-set dailies (real-time playback and file transcode on the set), color grading, composite and conform:

ASSIMILATE, Blackmagic Design, Colorfront, FilmLight, MTI, and YoYotta

Additionally, the following 10 major Hollywood post-production companies also now support the SRMASTER format. Each company is reinforcing its post-production pipeline to support F65 production:

Colorworks, Company 3, DigitalFilm Tree, EFILM, Encore/Level3, FotoKem, Hollywood DI, Light Iron, and Modern VideoFilm

Several other companies are also working to support Sony's 4K format, with new productions and solutions currently in development.

Sonys open IT platform can provide seamless file-based workflow solutions for 4K motion picture production - from shooting to editing to finishing, said Alec Shapiro, SVP at Sony Electronics. Sony is committed to supporting creative professionals and their pursuit of new ways to express their vision. Sony will continue its efforts to revitalize the entertainment market and ultimately enhance consumer's experience to enjoy movie entertainment through a broad range of professional solutions.



Tags: Sony | Professional | F65 | 4K | BVE | BVE London 2012 | BVE London 2012
Submitted by Sony Professional (Sony Professional)
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    Lens Adaptor at BVE 2013

  • Lemo at BVE 2013

    Lemo at BVE 2013

  • Ianiro at BVE 2013

    Ianiro at BVE 2013

  • Datavideo on the Holdan stand at BVE 2013

    Datavideo on the Holdan stand at BVE 2013

  • Hireacamera at BVE 2013

    Hireacamera at BVE 2013

  • Guntermann and Drunck GmbH at BVE 2013

    Guntermann and Drunck GmbH at BVE 2013

  • Grass Valley at BVE 2013

    Grass Valley at BVE 2013

  • Glensound at BVE 2013

    Glensound at BVE 2013

  • File Catalyst at BVE 2013

    File Catalyst at BVE 2013

  • Facilis Technology at BVE 2013

    Facilis Technology at BVE 2013

  • DJI Innovations at BVE 2013

    DJI Innovations at BVE 2013

  • Cambo at BVE 2013

    Cambo at BVE 2013

  • Azule Finance at BVE 2013

    Azule Finance at BVE 2013

  • Autocue at BVE 2013

    Autocue at BVE 2013

  • Atomos at BVE 2013

    Atomos at BVE 2013

  • AC Entertainment Technologies at BVE 2013

    AC Entertainment Technologies at BVE 2013

  • Local TV debate at BVE North 2012

    Local TV debate at BVE North 2012

  • Oxygen DCT at BVE North 2012

    Oxygen DCT at BVE North 2012

  • ATOMOS at BVE North 2012

    ATOMOS at BVE North 2012

  • AXON at BVE North 2012

    AXON at BVE North 2012

  • Glensound at BVE North 2012

    Glensound at BVE North 2012

  • Hireacamera at BVE North 2012

    Hireacamera at BVE North 2012

  • Pinknoise at BVE North 2012

    Pinknoise at BVE North 2012

  • Autocue at BVE North 2012

    Autocue at BVE North 2012

  • Editors Keys at BVE North 2012

    Editors Keys at BVE North 2012

  • Jonathan Harrison at BVE North 2012

    Jonathan Harrison at BVE North 2012

  • Shure Distribution at BVE North 2012 Part 1

    Shure Distribution at BVE North 2012 Part 1

  • Shure Distribution at BVE North 2012 Part 2

    Shure Distribution at BVE North 2012 Part 2

  • Shure Distribution at BVE North 2012 LIVE Show

    Shure Distribution at BVE North 2012 LIVE Show

  • Polecam at BVE North 2012

    Polecam at BVE North 2012

  • StreamUK at BVE North 2012

    StreamUK at BVE North 2012

  • VideoSys at BVE North 2012

    VideoSys at BVE North 2012

  • Arkivum at BVE 2012

    Arkivum at BVE 2012

  • Vision Charity at BVE 2012

    Vision Charity at BVE 2012

  • Sonifex at BVE 2012

    Sonifex at BVE 2012

  • Sachtler at BVE 2012

    Sachtler at BVE 2012

  • Marquis at BVE 2012

    Marquis at BVE 2012

  • Guntermann and Drunck at BVE 2012

    Guntermann and Drunck at BVE 2012

  • TSL at BVE 2012

    TSL at BVE 2012

  • Trilogy at BVE 2012

    Trilogy at BVE 2012

  • Rotolight and TNP at BVE 2012

    Rotolight and TNP at BVE 2012

  • Hitachi and TNP at BVE 2012

    Hitachi and TNP at BVE 2012

  • FFV and TNP at BVE 2012

    FFV and TNP at BVE 2012

  • Studer at BVE 2012

    Studer at BVE 2012

  • Polecam at BVE 2012

    Polecam at BVE 2012

  • Matrox at BVE 2012

    Matrox at BVE 2012

  • LEMO at BVE 2012

    LEMO at BVE 2012

  • Facilis at BVE 2012

    Facilis at BVE 2012

  • Glensound at BVE 2012

    Glensound at BVE 2012

  • Calrec at BVE 2012

    Calrec at BVE 2012

  • Blue Lucy Media at BVE 2012

    Blue Lucy Media at BVE 2012

  • Cooke Optics at BVE 2012

    Cooke Optics at BVE 2012

  • Global Distribution at BVE 2012

    Global Distribution at BVE 2012

  • Phabrix at BVE 2012

    Phabrix at BVE 2012

  • Root6 at BVE 2012

    Root6 at BVE 2012

  • Thear Technology Limited at BVE 2012

    Thear Technology Limited at BVE 2012

  • VIZRT at BVE 2012

    VIZRT at BVE 2012

  • Chyron at BVE 2012

    Chyron at BVE 2012

  • Garland Partners at BVE 2012

    Garland Partners at BVE 2012

  • Hireacamera at BVE 2012

    Hireacamera at BVE 2012

  • Datavision at BVE 2012

    Datavision at BVE 2012

  • TV ONE at BVE 2012

    TV ONE at BVE 2012

  • Litepanels at BVE 2012

    Litepanels at BVE 2012

  • Ross Video at BVE 2012

    Ross Video at BVE 2012

  • Autocue at BVE 2012

    Autocue at BVE 2012

  • BVE 2012

    BVE 2012

  • Panasonic at BVE 2012

    Panasonic at BVE 2012

  • Teradek at BVE 2012

    Teradek at BVE 2012

  • MOG Technologies at BVE 2012

    MOG Technologies at BVE 2012

  • ERA at BVE 2012

    ERA at BVE 2012

  • Oasys at BVE 2012

    Oasys at BVE 2012

  • PlayBox Technology at BVE 2012

    PlayBox Technology at BVE 2012

  • Soundfield at BVE 2012

    Soundfield at BVE 2012

  • Sennheiser at BVE 2012

    Sennheiser at BVE 2012

  • Sonifex at BVE 2012

    Sonifex at BVE 2012

  • TMD at BVE 2012

    TMD at BVE 2012

  • Vision Research at BVE 2012

    Vision Research at BVE 2012

  • Xpertia at BVE 2012

    Xpertia at BVE 2012

  • Autoscript at BVE 2012

    Autoscript at BVE 2012

  • Editec at BVE 2012

    Editec at BVE 2012

  • AJA at BVE 2012

    AJA at BVE 2012

  • DiGiCo at BVE 2012

    DiGiCo at BVE 2012

  • Emotion Systems at BVE 2012

    Emotion Systems at BVE 2012

  • Ianiro at BVE 2012

    Ianiro at BVE 2012

  • Newtek at BVE 2012

    Newtek at BVE 2012

  • 4HM at BVE 2012

    4HM at BVE 2012

  • TSL at BVE 2012

    TSL at BVE 2012

  • ERA at BVE North 2011

    ERA at BVE North 2011

  • BVE North - what the exhibitors had to say!

    BVE North - what the exhibitors had to say!

  • Jonathan Harrison at BVE North 2011

    Jonathan Harrison at BVE North 2011

  • 4HM at BVE North 2011

    4HM at BVE North 2011

  • TNP and Hitachi at BVE North 2011

    TNP and Hitachi at BVE North 2011

  • TNP and DSMB at BVE North 2011

    TNP and DSMB at BVE North 2011

  • TNP and Rotolight at BVE North 2011

    TNP and Rotolight at BVE North 2011

  • The Vision Charity at BVE North 2011

    The Vision Charity at BVE North 2011

  • Vision Research at BVE North 2011

    Vision Research at BVE North 2011

  • The Mic Store at BVE North 2011

    The Mic Store at BVE North 2011

  • Shure at BVE North 2011

    Shure at BVE North 2011

  • StreamUK at BVE North 2011

    StreamUK at BVE North 2011

  • Ross Video at BVE North 2011

    Ross Video at BVE North 2011

  • Sennheiser at BVE North 2011

    Sennheiser at BVE North 2011

  • Lynx Technik at BVE North 2011

    Lynx Technik at BVE North 2011

  • Source Distribution and Genelec at BVE North 2011

    Source Distribution and Genelec at BVE North 2011

  • HHB and Soundfield at BVE North 2011

    HHB and Soundfield at BVE North 2011

  • Ianiro at BVE North 2011

    Ianiro at BVE North 2011

  • Jigsaw at BVE North 2011

    Jigsaw at BVE North 2011

  • JVC at BVE North 2011

    JVC at BVE North 2011

  • Oxygen DCT at BVE North 2011

    Oxygen DCT at BVE North 2011

  • Pixelution at BVE North 2011

    Pixelution at BVE North 2011

  • PlayBox Technology at BVE North 2011

    PlayBox Technology at BVE North 2011

  • Polecam at BVE North 2011

    Polecam at BVE North 2011

  • Riedel at BVE North 2011

    Riedel at BVE North 2011

  • Source Distribution and Rode at BVE North 2011

    Source Distribution and Rode at BVE North 2011

  • AKA Design at BVE North 2011

    AKA Design at BVE North 2011

  • AKM Music at BVE North 2011

    AKM Music at BVE North 2011

  • Altered Images at BVE North 2011

    Altered Images at BVE North 2011

  • Argosy at BVE North 2011

    Argosy at BVE North 2011

  • Audio Developments at BVE North 2011

    Audio Developments at BVE North 2011

  • Autoscript at BVE North 2011

    Autoscript at BVE North 2011

  • Autocue at BVE North 2011

    Autocue at BVE North 2011

  • Avid at BVE North 2011

    Avid at BVE North 2011

  • Cirrolite at BVE North 2011

    Cirrolite at BVE North 2011

  • IDX at BVE North 2011

    IDX at BVE North 2011

  • Holdan and DaVinci at BVE North 2011

    Holdan and DaVinci at BVE North 2011

  • Hireacamera at BVE North 2011

    Hireacamera at BVE North 2011

  • Holdan and Teradek at BVE North 2011

    Holdan and Teradek at BVE North 2011

  • Holdan and Panasonic at BVE North 2011

    Holdan and Panasonic at BVE North 2011

  • BVE North 2011

    BVE North 2011

  • HHB and TC Electronic at BVE North2011

    HHB and TC Electronic at BVE North2011


Related Shows
  • ADDER Technology LIVE at BVE 2016

    ADDER Technology LIVE at BVE 2016


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News
Spin Digital 8K HEVC Media Player Leverages AJA KONA 5 and Corvid 88 for Fast, Flexible I O Posted: 15/08/2019
Spin Digital 8K HEVC Media Player Leverages AJA KONA 5 and Corvid 88 for Fast, Flexible I O

Now that 4K production has taken off in broadcast, live events, sports and beyond, 8K and 16K production loom large on the horizon, prompting a demand for higher resolution video decoding and playback tools. Media solutions provider Spin Digital addresses this growing need with the Spin Digital Media Player – a high-performance 8K HEVC media player. Comprising proprietary software and industry standard hardware, it facilitates real-time HEVC/H.265 decoding and playback of UltraHD video on PC systems and has been used to transmit 4K, 8K and 16K video for large-scale event productions, broadcasts, virtual reality (VR) experiences and more. For audio and video I/O, the system uses a KONA 5 card and a Corvid 88 multi-stream, multi-format card.

Tags: Spin Digital | 8K | HEVC | Media Player | AJA | AJA Video Systems | KONA 5 | Corvid 88
Submitted by Raz Public Relations
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SMPTE 2019 Lineup Now Available Posted: 15/08/2019
SMPTE 2019 Lineup Now Available

SMPTE®, the organization that is defining the future of storytelling, today announced the full event lineup for the Society's annual technical conference and exhibition, the world's premier forum for the exploration of media and entertainment technology. SMPTE 2019 will be held Oct. 21-24 at the Westin Bonaventure Hotel & Suites in downtown Los Angeles. Complete information about SMPTE 2019, including a detailed schedule and registration, is available at 2019.smpte.org.

Tags: SMPTE | Society of Motion Picture and Television Engineers | media and entertainment technology | M&E
Submitted by Wall Street Communications
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Imagine Products Releases Industrys Only All-in-One Tool for File Comparison, Search, Report, and Verification Posted: 15/08/2019
Imagine Products Releases Industrys Only All-in-One Tool for File Comparison, Search, Report, and Verification

Imagine Products Inc., creator of software utilities for backing up, viewing, sharing, transcoding, and archiving video assets, has released TrueCheck, a one-of-a-kind file comparison, search, report, and verification tool. With a combination of capabilities, including a unique comparison feature, available nowhere else, TrueCheck helps anyone who handles large numbers of files to ensure mirror images, verify data integrity, generate reports for themselves or others, and do so much more.

Tags: Imagine Products | TrueCheck | IBC2019 | software utilities | M&E | IBC 2019 | IBC 2019
Submitted by Wall Street Communications
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Big South Conference Standardizes on JVC ProHD Cameras for ESPN+ Streaming Sports Platform Posted: 15/08/2019
Big South Conference Standardizes on JVC ProHD Cameras for ESPN+ Streaming Sports Platform

JVC Professional Video, a division of JVCKENWOOD USA Corporation, today announced the Big South Conference, an NCAA Division 1 collegiate athletic conference, has standardized on ProHD GY-HM850 shoulder-mount camcorders to provide multi-camera coverage of sports for the ESPN+ streaming subscription service.

Tags: JVC | ProHD | sports production | live production | ESPN
Submitted by Pipeline Communications
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Marshall Electronics Cameras Head to the Rodeo Posted: 15/08/2019
Marshall Electronics and rsquo; Cameras Head to the Rodeo

Mason Goodchild, owner of Morsando Media, knew he needed a compact POV camera that could outlast the elements to film the Calgary Stampede. For the second year in a row, Marshall Electronics’ cameras captured high-octane footage of the rodeo to complement the broadcast. Marshall Electronics All-weather CV502-WP and CV503 Miniature HD camera were used for both the rodeo and the chuck wagon race coverage. In addition to the Calgary Stampede, Goodchild also uses his Marshall cameras for several events at Spruce Meadows, which hosts an array of international equestrian events throughout the year.

Tags: Marshall Electronics | Camera | Miniature | Weatherproof
Submitted by D. Pagan Communications
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Qligent Strengthens Vision Analytics Platform to Measure Return on Engagement Posted: 15/08/2019
Qligent Strengthens Vision Analytics Platform to Measure Return on Engagement

Qligent has updated its industry-first, award-winning Vision Analytics™ innovation for IBC2019 with a fully matured, open platform that harnesses the power of data mining, machine learning, and predictive data analytics. Vision Analytics exists to address three main concerns: user engagement, silent sufferers, and audience churn. Qligent will exclusively showcase Vision Analytics at a special stand (14.C19) from September 13-17 in the RAI Exhibition and Conference Center; Qligent will also retain its usual location at Stand 8.E47.

Tags: qligent | ibc 2019 | analytics | IBC 2019 | IBC 2019
Submitted by Dimension PR
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Quicklink Remote IP Commentary to be demonstrated at IBC 2019 Posted: 15/08/2019
Quicklink Remote IP Commentary to be demonstrated at IBC 2019

Quicklink, one of the leading global providers of software and hardware IP solutions, will be demonstrating their Remote IP Commentary solution at IBC 2019 on stand 3.B61 from the 13th – 17th September.

Tags: Quicklink. IBC | IBC 2019 | remote commentary | IBC 2019 | IBC 2019
Submitted by Quicklink
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Insight TV Announces Co-Production with VICE Studios for Streetkings in Jail Posted: 15/08/2019
Insight TV Announces Co-Production with VICE Studios for Streetkings in Jail
Insight TV, the world’s leading 4K UHD HDR broadcaster and producer of native UHD content, is announcing details of its gritty new series Streetkings in Jail, a co-production with VICE Studios, the production company from VICE. Featuring 4 x 44 minute episodes, Streetkings in Jail will launch on Insight TV on September 10th.
Tags: 4K | UHD | adventure TV | extreme sports | drones | influencers
Submitted by Jump PR
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EditShare Announces Its Next Generation of Leadership Posted: 14/08/2019
EditShare Announces Its Next Generation of Leadership

On the heels of the majority investment from ParkerGale Capital (May 2019), EditShare®, a technology leader in intelligent storage and media management solutions, is pivoting its rapidly growing business to better serve its customers across emerging cloud, remote production, and media security workflows with seven strategic leadership appointments:

Tags: EditShare | Senior Leadership | storage | media management
Submitted by Zazil Media Group
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Golden Melody Awards Look And Sound Great With DPA Microphones Posted: 14/08/2019
Taiwan and rsquo;s Golden Melody Awards Look And Sound Great With DPA Microphones
When you are giving an acceptance speech at a major awards ceremony, there are two things you want to be sure of – that everyone can see you and that everyone can hear what you have to say.
Tags: DPA Microphones | d:sign 4098 Supercardioid | Golden Melody Awards | Taiwan
Submitted by White Noise Public Relations Ltd
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Foundry partners with ACCESS:VFX to lead diversity drive in the visual effects, animation and gaming industries Posted: 14/08/2019
Foundry partners with ACCESS:VFX to lead diversity drive in the visual effects, animation and gaming industries

Foundry (https://www.foundry.com/, the leading developer of creative software for the media and entertainment and digital design industries announced its collaboration with ACCESS:VFX - (https://www.accessvfx.org/)

Tags: Graphics | gaming | creatives | Foundry | ACCESS:VFX | diversity | VFX
Submitted by Red Lorry Yellow Lorry
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New products from Tiffen at IBC 2019 EXPO Posted: 14/08/2019
New products from Tiffen at IBC 2019 EXPO

New and recent products from The Tiffen Company at IBC Expo will include:

Steadicam M-2
The latest top-of-the-line Steadicam system designed to incorporate the revolutionary Volt horizon-assist system and offer a modularity never before seen with body-worn stabilizers. The M-2 can be configured in hundreds of different ways to suit operators from broadcast through feature films and beyond.

Tags: Tiffen | IBC | IBC 2019 | Steadicam M-2 | Steadimate-S | Lowel Lighting | Tiffen NATural ND Graduated Filters | neutral density filters | Tiffen DJI Osmo Action FiltersTiffen DJI Osmo Pocket Filter | Steadicam Air
Submitted by Mel Noonan, StylusMC
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New products from Aaton and Transvideo at IBC 2019 Posted: 14/08/2019
New products from Aaton and Transvideo at IBC 2019

New products from Aaton and Transvideo at IBC will include:

Aaton - new product – Melody2, double input analogue audio preamplifier with low noise and extended bandwidth up to 100 KHz; digital output on AES42, and compatibility with the CantarX3 and CantarMini to extend the number of inputs. The form factor is extremely compact despite the use of high quality audio transformers. The preamplifier settings are controlled remotely by the Cantar interface. Its compact form factor and low weight make it perfect to use on a boom.

Tags: IBC | IBC 2019 | Aaton | Transvideo | Melody2 preamp | Wooden Handle | CantarX3 | CantarMini | StarliteUltra | StarliteHDm | CineMonitorHD
Submitted by Mel Noonan, StylusMC
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RT Software Joins Grass Valley Technology Alliance To Drive Innovation and Interoperability Posted: 14/08/2019
RT Software Joins Grass Valley Technology Alliance To Drive Innovation and Interoperability

Grass Valley, today added RT Software Ltd. as a founding member of the Grass Valley Technology Alliance (GVTA), a new program for technology and solutions providers that delivers improved purchasing confidence and selection for customers. The certification program gives broadcasters and media organizations access to solutions that are interoperable with a range of Grass Valley workflow components and platforms.

Tags: Grass Valley | RT Software
Submitted by Platform Communications
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Nevion adds JPEG XS video compression to Virtuoso media node Posted: 14/08/2019
Nevion adds JPEG XS video compression to Virtuoso media node

Nevion, award-winning provider of virtualized media production solutions, announced today that it has added a new JPEG XS encoding and decoding media function to its flagship software-defined media node, Nevion Virtuoso. The new functionality is already being rolled-out by a leading global broadcast network to get video in and out of content hubs, as part of a centralized live production infrastructure solution – the world’s first official deployment of the technology.

Tags: Nevion | Broadcast | JPEG XS | Video
Submitted by Whiteoaks
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