In January 2012, Sony began worldwide deliveries of the F65 CineAlta digital motion picture camera to meet the incredibly high demand from production professionals. Approximately 400 units were pre-ordered, and several high-profile productions are now shooting features with the F65.
The following six companies have released product versions capable of SRMASTER format processing, supporting 4K content workflows for on-set dailies (real-time playback and file transcode on the set), color grading, composite and conform:
ASSIMILATE, Blackmagic Design, Colorfront, FilmLight, MTI, and YoYotta
Additionally, the following 10 major Hollywood post-production companies also now support the SRMASTER format. Each company is reinforcing its post-production pipeline to support F65 production:
Colorworks, Company 3, DigitalFilm Tree, EFILM, Encore/Level3, FotoKem, Hollywood DI, Light Iron, and Modern VideoFilm
Several other companies are also working to support Sony's 4K format, with new productions and solutions currently in development.
Sonys open IT platform can provide seamless file-based workflow solutions for 4K motion picture production - from shooting to editing to finishing, said Alec Shapiro, SVP at Sony Electronics. Sony is committed to supporting creative professionals and their pursuit of new ways to express their vision. Sony will continue its efforts to revitalize the entertainment market and ultimately enhance consumer's experience to enjoy movie entertainment through a broad range of professional solutions.