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MX1 and Nowtilus Team Up to Empower Personalized and Ad-Funded TV Posted: 10/04/2019
MX1 and Nowtilus Team Up to Empower Personalized and Ad-Funded TV
MX1, a global solution provider of media services, announced today a partnership with Nowtilus, a leading provider of ad delivery for targeted dynamic in-stream ad insertion. By working together, the companies are combining Nowtilus' innovative server-side ad insertion (SSAI) solution with MX1's global media services for broadcasters, TV networks, and OTT service providers. This will create an end-to-end solution bringing personalized TV and targeted advertising services to the big screens and mobile devices in broadcast-grade quality. The targeted and dynamic ad insertion solution will enable service providers to increase ad revenues with their live TV and VOD content. The companies will demonstrate the solution at the 2019 NAB Show, April 8-11, in Las Vegas at the SES Booth SU1410.
Tags: MX1 | Nowtilus | TV | OTT Content Distribution | Online Video Platform | Server-Side Ad Insertion Technology | NAB 2019 | NAB 2019
Submitted by 202 Communications
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