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Sony expands XAVC and SRMASTER format alliance to accelerate 4K content workflow Posted: 26/09/2013
Sony expands XAVC and SRMASTER format alliance to accelerate 4K content workflow

Sony announced at IBC 2013 that Autodesk is the latest member of the production community to adopt its XAVC and SRMASTER (RAW and MXF) format. The 2014 versions of Autodesk® Flame® Premium, Autodesk® Flame®, Autodesk® Smoke® Advanced, Autodesk® Flare¢ and Autodesk® Lustre® software will be capable of both XAVC and SRMASTER format processing to support 4K workflows for creative 3D finishing and colour grading.

Tags: Sony | IBC | Autodesk | XAVC | SRMASTER | Fabien Pisano | F5 | F55 | 4k | Chris Bradshaw | CineAlta | IBC 2013 | IBC 2013
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Sony Expands SRMASTER Alliance for the Development of 4K Content Workflows Posted: 10/09/2012
Sony Expands SRMASTER Alliance for the Development of 4K Content Workflows

IBC, Amsterdam, 7 September 2012 (Hall 12, stand 12.A10) At IBC2012, Sony today announced that Autodesk is the latest member of the production community to adopt its SRMASTER format. Autodesk 2013 extension versions of Autodesk® Flame® Premium, Autodesk® Flame®, Autodesk® Smoke® Advanced, Autodesk® Flare¢ and Autodesk® Lustre® software will be capable of SRMASTER format processing to support 4K workflows for creative 3D finishing and colour grading. 

Tags: Sony | IBC | IBC2012 | SRMASTER | Autodesk | CineAlta | F65 | F65RAW | Marc Petit | Alec Shapiro | IBC 2012 | IBC 2012
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Sony opens up the power of SRMASTER workflow to a wider audience with the launch of the SR-D1 Memory Drive Unit Posted: 04/05/2012
Sony opens up the power of SRMASTER workflow to a wider audience with the launch of the SR-D1 Memory Drive Unit

Sony has announced the launch of the SR-D1, a compact, affordable and easy to use Memory Drive Unit which opens up the power of F65RAW and SStP workflow to a much wider audience. The SR-D1 is the latest addition to Sonys SRMASTER family and has been designed for drag and drop ingest of content from SRMemory media recorded using cameras such as the revolutionary F65/SR-R4 and the PMW-F3 with SR-R1.

The SR-D1 is equipped with a USB3.0 and eSATA interface for direct connection to a computer.  Installation of SR-Driver software onto the computer brings the ability to drag and drop files from SRMemory media using Explorer or Finder.  Clips can also be browsed before transfer using Sonys F65RAW Viewer or SR Viewer applications.

Peter Sykes, Strategic Marketing Manager, Sony Europe commented; By expanding the SRMASTER line up were making the power of SRMemory operation more accessible across applications such as on-set dailies or post production. The launch of the SR-D1 re-emphasises Sonys commitment to develop cutting-edge technology for professionals who are looking to create their best ever images in HD, 3D or True 4K.

First deliveries are scheduled for July 2012.

Tags: Sony | F65 | NAB | SRMASTER | NAB 2012 | NAB 2012
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