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YOUGOV AND EDGEWARE RESEARCH HIGHLIGHTS CLEAR DEMAND FOR TAILORED TV CONTENT Posted: 08/04/2019
YOUGOV AND EDGEWARE RESEARCH HIGHLIGHTS CLEAR DEMAND FOR TAILORED TV CONTENT

New online research from Edgeware and YouGov, an international data and analytics group with access to an online panel of five million people worldwide, has found that a high proportion of consumers would welcome TV content that is tailored to their personal preferences. According to the study, 89% of adults across the UK, USA, Hong Kong, Mexico and Spain would be interested in content that is aimed at their personal interests when watching traditional TV channels.

Tags: Edgeware | NAB | OTT | streaming | OTT TV | YouGov | personalization | Virtual Channel Creation | broadcasting | personalized TV | NAB 2019 | NAB 2019
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