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AdScribe Supports Publitalia 80 to Deliver Next-Generation HbbTV Interactive Advertising in Italy Posted: 20/06/2019
AdScribe Supports Publitalia 80 to Deliver Next-Generation HbbTV Interactive Advertising in Italy

AdScribe, a subsidiary of Zenterio, announced that it has successfully brought next-generation, targeted advertising to Italian television viewers on compatible HbbTV devices. In partnering with AdScribe, Publitalia '80, the advertising sales house of the Italian free-to-air television network Mediaset Group, is now capable of displaying even more impactful and attractive creative output to engage brands' customers. Campaigns are built and managed using Engage Studio, AdScribe's innovative HbbTV authoring tool.

Tags: AdScribe | Publitalia \'80 | Zenterio | Next-Generation HbbTV | Engage Studio | Interactive Advertising
Submitted by 202 Communications
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